Challenge: Walmart wanted to continue expanding its business and operations in China; enhance the company’s reputation among key stakeholders, including regulators, media and consumers; and mitigate potential operational and reputational risks from the market’s rapidly evolving regulatory environment.
Approach: APCO worked seamlessly with the Walmart team to provide strategic counsel on critical issues impacting its business in China. This included day-to-day public affairs and communication support, analysis of the regulatory and industry landscape, development of partnerships with key stakeholders, crisis and issues management, spokesperson training and helping shape Walmart’s overall government relations strategy.
Results: APCO helped Walmart raise its profile among key stakeholders in China, and effectively strengthened collaboration with government stakeholders, key opinion-leaders and media. Our strong partnership has helped the company determine its plan and win in China, one of the most complex markets where Walmart operates internationally.