The Challenge

The UAE Ministry of Climate Change and Environment (MOCCAE) engaged APCO Worldwide to manage all its PR activities with the aim of raising public awareness at home and abroad about its mandate that involves spearheading the UAE’s drive to mitigate and adapt to the impacts of climate change, protect the country’s ecosystems and enhance its food and water security.

The Solution

The seconded APCO team develops the media strategy for MOCCAE and manages all communications between the Ministry, media outlets, and the general public. It also closely monitors global environmental indices and news in international media to ensure MOCCAE keeps pace with collective action.

The team produces press releases, op-eds, features, website content and other collaterals, reviews internal communication materials, facilitates interviews, ensuring coverage in local and international media, positions the minister as a thought leader on relevant topics and oversees MOCCAE’s and the minister’s social media accounts. The team also provides content requirements to support the Ministry’s participation in high-profile local, regional, and global events, such as the UN General Assembly (UNGA), the UN Climate Change Conference (COP), the World Economic Forum (WEF) and the World Government Summit (WGS), in addition to promoting the Ministry’s own events.

The Result

APCO has helped reinforce the UAE’s reputation as a global environmental and climate action leader, position MOCCAE as a respected voice in relevant international fora, and significantly increase public engagement with the Ministry.