Challenge: Suntech, the leading solar panel provider in Israel, had relationships with the country’s largest engineering, procurement and construction firms. However, a rapidly changing business environment and fluctuations in government policy agenda left Suntech needing a partner with a global perspective and local expertise to preserve its market position.

Approach: APCO positioned Suntech as a highly innovative and technology-driven company and thought leader. To promote Suntech and drive new business, APCO helped cultivate relationships between Suntech’s executives and decision-makers and stakeholders in government, industry, media and academia. APCO orchestrated technology seminars which also brought together dozens of C-suite executives from Israel’s energy sector.

Results: Suntech established meaningful relationships with key opinion leaders and stakeholders, and has positively influenced the development of a national energy policy. Today, Suntech is known for its knowledge, experience, and desire to aid and invest in Israel’s green economy – providing both the country and the company with increased sustainability. Following Suntech’s experience with APCO in Israel, the company hired APCO Worldwide as its global agency of record.

Results At A Glance: 

• Cultivated relationships with the Prime Minister’s Office, Office of the Chief Scientist and Ministry of Energy, Trade and Labor
• Technology conference garnered significant favorable media coverage nationwide
• Generated several new significant business leads in Israel and other markets
• Enhanced visibility of Suntech

Following Suntech’s experience with APCO in Israel, APCO Worldwide went on to serve as its global agency of record.