Challenge: The Clinton Global Initiative (CGI) wanted to highlight the role of its members in addressing areas of pressing global concern, as well as focus attention around its Annual Meetings and the outcomes of its members’ work.
Approach: CGI engaged APCO to provide strategic counsel, communication training and media relations support to the organization and its members. APCO’s team managed press outreach before and during CGI’s annual and America-focused meetings, pitches high-impact member stories and oversees a press room of more than 1,000 journalists on site.
Results: For more than seven years APCO offered communication consultations with several hundred CGI members and helped generate media interest in their causes, demonstrate their successes and highlight the wide-ranging achievements of CGI as a whole. This secured CGI’s positioning as the premier convener of action-oriented world leaders.
Results At A Glance For One Year:
- The Annual Meeting generated 3,416 print and online stories, including articles in The New York Times, The Wall Street Journal, Time, Vogue, The Guardian, The Washington Post, Forbes, The Huffingon Post, Reuters and Bloomberg
- 2,537 television and radio stories were generated in the month of the meeting, including coverage on CNN, CNBC, PBS, ABC News and NBC
- Thousands shared these stories on social media
- Many high profile journalists and thought leaders tweeted from the Annual Meeting including ABC’s Katie Couric (1.15 million followers)