The Mahindra Group Selects APCO as Agency of Record for U.S. Business

WASHINGTON, D.C. – August 5, 2024: APCO was selected by the Mahindra Group as its agency of record to strengthen the company’s presence in the United States, Kelly Williamson, President of APCO’s North America region, announced today.

With more than $23 billion in revenue and 260,000+ employees globally, the Mahindra Group aims to increase expansion and investment in the U.S. market.

“We have long supported large, multinational corporations on a range of opportunities and issues, and we could not be more excited to work with such an iconic, storied company: the Mahindra Group,” said Williamson. “We are dedicated to supporting Mahindra’s contributions to the United States and strengthening its presence across the country.”

APCO will be supporting the Mahindra Group in the development and execution of strategy to create awareness around its business in the United States—in particular, Tech Mahindra and Mahindra Ag North America.

“We are impressed with APCO’s global reach and expertise across industries,” said Lakshmanan Chidambaram, President and Head of Americas Leadership Council, Tech Mahindra and Americas Head, Mahindra Group. “This strategic partnership will bolster our presence in the U.S. market—expanding Tech Mahindra’s influence in communications, manufacturing, financial services, insurance, retail and consumer goods, travel and transportation, tech and media, health care and life sciences, and energy and utilities sectors.”

“APCO has a deep understanding of the importance of being bold and authentic as a brand. This alignment enables them to genuinely showcase Mahindra’s Rise purpose of leveraging corporate citizenry for good,” said Viren Popli, President and CEO of Mahindra Ag North America, Mahindra Automotive North America and Mahindra Brazil. “With market-leading capabilities across corporate communication, reputation and brand management and public affairs and government relations, APCO’s global network will help us anticipate and address the most complex and ever-changing issues of our time.”

“As India’s democratic journey continues to evolve, the future of U.S.-India relations holds the promise of deeper collaboration, built on shared values, strategic interests and the mutual pursuit of prosperity and progress,” said Safiya Ghori-Ahmad, Senior Director and head of APCO’s global public affairs practice in Washington, D.C. “Iconic Indian companies like Mahindra are the building blocks of a thriving bilateral relationship.”

APCO’s strategy will utilize industry experts in its Chicago, Washington, D.C., New York, Raleigh and Los Angeles offices, with Williamson and Ghori-Ahmad overseeing client relations.