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Earning Trust and Taking Clear Action Are Central to Tourism’s Rebuild

Governments and the travel industry will both need to earn trust through the actions that they take to revitalise tourism in the wake of COVID-19. That was the central outtake of an APCO Worldwide webinar, held in association with The Ambassador Partnership, that examined the pressures, priorities, parameters and practicalities of enabling tourism to recover and making mass travel feasible again, with differing timelines and considerations for every country in determining the steps required and when they can be applied....
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The Impact of the COVID-19 Pandemic on Brexit

The impact of the COVID-19 pandemic has made agreement on the future of the UK-EU relationship by December 2020 quite unrealistic....
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Keir Starmer’s First Days Are Promising but Don’t Tell the Full Story

It has been less than a week since Sir Keir Starmer was elected leader of the UK Labour Party yet it already feels like a lifetime. With the party still reeling from its historic loss in the December General Election and Coronavirus dominating the news cycle, the opposition’s challenges are significant but not insurmountable....
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Brexit Phase 2: Time to Shape the Final Deal

With the UK Prime Minister adamant that he wants to conclude the next phase of negotiations on the future trading relationship by 31 December, this leaves an unprecedentedly short period to avoid a cliff-edge “hard” Brexit. As the phase 2 negotiations kick off, APCO’s team in London, Paris and Brussels examine the negotiating positions of the UK and EU, and the prospects for a deal....
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A New Prime Minister, Same Old Brexit? The View From London

On 23 July, the UK will have a new Prime Minister. APCO’s experts in London and Brussels consider how the top two candidates would approach Brexit as Prime Minister, and how EU leaders are likely to respond....
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Delivering Promises?

Simon McGee reflects on Boris Johnson’s record as foreign secretary and mayor of London, and looks ahead to the prime minister he may become....
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Global Projection of Soft Power

As the UK prepares for its future outside of the European Union, the importance of soft power increases greatly....
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Why a GNU Might be the Answer

With its ox-like head, the mane of a horse and buffalo horns, the gnu is an animal which looks like a combination of many others. GNU is also the acronym for a government of national unity, a combination of different political parties, which is what the UK most needs at present and might just end up with....
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A Tale of Two Cities, Two Countries and Two Elections

“Fog in the channel; the continent cut off.” This is an apocryphal British headline, trotted out so often that it has become almost hackneyed in its usage to illustrate the difference (and implied pre-eminence) of the UK from the rest of Europe....
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Impact of Brexit on the Tech Industry

Tech companies globally are concerned about Brexit, as the UK was seen as a champion of digital innovation and regulatory light-touch empowering the growth of Tech Titans and startups....
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