Tag: TradeMarks

When developing advocacy campaigns, organizations will do well to consider the impact of integrating digital communications intended for policy elites into their grassroots efforts and direct lobbying activities. Doing so will deepen their impact and put organizations in a better place to succeed....

APCO's 2019 TradeMarks study shows that, while trade associations may have their challenges, being an effective policy advocate is not one of them....

APCO's 2018 TradeMarks study evaluates which trade associations are best positioned to drive their agendas in the next Congress. The results indicate that laying the groundwork now, even with the fate of Congress still to be determined, enables forward-thinking associations to be prepared come January....

Technology associations – and by extension their member companies – have a tremendous opportunity to engage with federal policymakers to inform the development of legislation, regulation and policies....

Given the 2018 landscape and potential 2019 Congressional composition and agenda, here are three ways health care associations and their member companies should be preparing now....