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Scoring High: Opportunities and Challenges for Multinationals in China’s Sports Industry

China set a goal to become a global sports power. This market is lucrative for multinational companies if they understand the opportunities and challenges...
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The Trends Dominating Our Current News Cycle and What It Could Mean for the Travel Industry

Travel is trending and leaders in the travel ecosystem should embrace this limelight to further their value stories with key audiences and stakeholders...
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Reshaping Tourism through Partnership and Accountability

The sudden halt to tourism activities in 2020 caused losses of jobs and income, making it evident how some communities are largely reliant on tourism...
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Earning Trust and Taking Clear Action Are Central to Tourism’s Rebuild

Governments and the travel industry will both need to earn trust through the actions that they take to revitalise tourism in the wake of COVID-19. That was the central outtake of an APCO Worldwide webinar, held in association with The Ambassador Partnership, that examined the pressures, priorities, parameters and practicalities of enabling tourism to recover and making mass travel feasible again, with differing timelines and considerations for every country in determining the steps required and when they can be applied...
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The Future of Travel: Mapping Predictive Trends in the Tourism Industry

One of the most jarring consequences of a pandemic in our interconnected world has been the restriction of individual movement. The freedom to travel, locally or abroad, has been limited. Beyond canceled vacations, the travel, tourism and hospitality industries have been crippled and only recently, experts began imagining the future of travel in a post-COVID-19 world...
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The Importance of Experience to the Traveler of the Future

Fundamental trends are shaping the future of the travel and hospitality industry. It will be those destinations that can adapt and cater to these evolving expectations that will succeed as travelers seek new and dynamic experiences around the world...
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The New Face of Destination Marketing

It is impossible to talk about promoting destinations without acknowledging the foundations on which destinations worth promoting are built. Megatrends, evolving consumer demand, technology, the political environment and the green economy are all changing the face of tourism...
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