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GCC Tourism Growth Has Lessons for Governments

How did the GCC countries consolidate and grow their tourism offer while being locked in for over a year during COVID-19?..
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Overlaps Between Business and Leisure Travelers Creates New Opportunities

There’s a new group of travelers emerging for travel and hospitality brands to try and capture–the “bleisure” traveler...
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Travel Is Back, and More Diverse Than Ever

Travel industry operators are seeking to expand their market, in part by building engagement with younger and more diverse consumer segments...
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Rethinking Companies’ Offer and Positioning in a Transformed Tourism Scenario

As tourism recovers we see that the way people travel, the experiences they look for and, consequently, the services they demand have changed for good...
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Scoring High: Opportunities and Challenges for Multinationals in China’s Sports Industry

China set a goal to become a global sports power. This market is lucrative for multinational companies if they understand the opportunities and challenges...
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The Trends Dominating Our Current News Cycle and What It Could Mean for the Travel Industry

Travel is trending and leaders in the travel ecosystem should embrace this limelight to further their value stories with key audiences and stakeholders...
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Reshaping Tourism through Partnership and Accountability

The sudden halt to tourism activities in 2020 caused losses of jobs and income, making it evident how some communities are largely reliant on tourism...
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The Future of Travel: Mapping Predictive Trends in the Tourism Industry

One of the most jarring consequences of a pandemic in our interconnected world has been the restriction of individual movement. The freedom to travel, locally or abroad, has been limited. Beyond canceled vacations, the travel, tourism and hospitality industries have been crippled and only recently, experts began imagining the future of travel in a post-COVID-19 world...
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The Importance of Experience to the Traveler of the Future

Fundamental trends are shaping the future of the travel and hospitality industry. It will be those destinations that can adapt and cater to these evolving expectations that will succeed as travelers seek new and dynamic experiences around the world...
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