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Major Trends Influencing Health Communications

Health care in the United States is a $2.8 trillion, rapidly-changing and increasingly complex industry. ..
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What's Next for Consumer Advocacy Programs

Conversations about your brand are happening in every nook and cranny of the Internet — among friends, family, colleagues and individuals who influence the opinions of millions of followers. There’s value and risk, in those conversations, which is why executives around the globe are showing increased interest in adding consumer advocacy programs to their marketing mix. Why is this critical for your brand?..
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