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Super Bowl LV Ad Review: The Greatest Ever

When it comes to advocacy and adding to societal value, this year's Super Bowl was again one where only a handful of ads rose to the level of the brands recognizing and embracing their strengths...
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What I Want to See in the Big Game

This month’s Super Bowl LV will be different. There will be a limited number of fans inside the stadium and likely (hopefully) fewer large watch parties. Adding to the disruption of this annual spectacle are the numerous long-standing brands that have decided to take a pass and not advertise in the game...
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Super Bowl LIV Ad Review

Much like the game itself, Super Bowl LIV advertisers played it pretty safe with their offerings. Bill Dalbec, managing director of APCO Insight, takes a closer look at the commercials, companies and brands that aligned to a higher purpose of advocating on behalf of their key stakeholders on game day...
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America Speaks: Super Bowl LIV Edition

A new APCO Insight survey of 1,000 U.S. adults finds most Americans are planning to watch the Super Bowl, with high engagement about the well-hyped commercials and a slight rooting favorite...
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Super Bowl LIII Ad Review

Bill Dalbec, managing director of APCO Insight, takes a closer look at the Super Bowl LIII ads and what they mean for the brands behind them...
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Super Bowl LI Ad Roundup

To say that Super Bowl advertisers were operating in a new era this year is a bit of an understatement. ..
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Super Bowl LII Ad Review

In a game that was close and exciting until the end, the commercials, however, did not have the same sort of drama, with a few hits among many misses...
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