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Elections to Watch in 2020

While the U.S. Presidential election is set to dominate geopolitical discussion, there are four other votes, also scheduled for next year, for business leaders to keep an eye on around the world....
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The Future of Retail Lies in the Experience it Delivers

The retail sector has witnessed the profound impact of new technology, but how that technology can be harnessed for the greater good is the question consumers will be asking in 2020 and beyond. Are brands ready to answer it?...
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2020 Trends and Tremors

I foresee 2020 being a year which crystallises change. Organisations that are slow to adapt to the increased focus on the value of business in society may find it hard to recover their position in the eyes of consumers and even their own workforce....
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Five Workplace Trends Employers Can’t Afford to Ignore in 2020

With five generations now working side-by-side in many organizations, we expect to see an even greater focus on internal communications in 2020 as companies understand the importance of keeping their generationally-diverse workforce informed and engaged....
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Digital Trends in 2020

In the coming year, we will see brands investing more in analytics and finding new ways to leverage data sets to create customized, transparent and credible experiences that continue to inform and achieve quality (over quantity) results....
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2020 Trends and the Future of Energy

Corporations in all sectors are facing massive changes in energy sources. While thinking about the means and ways of reducing their CO2 footprint, they must also try to secure a reliable and economical supply of power and heat....
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Influencing Europe’s Financial Landscape

When looking to influence European financial policy, determining who matters, means organizations should focus on three interesting and important participants....
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Money and Influence on Social Media

With many B2B and B2C audiences now getting their financial insights through social media, financial companies must consider incorporating digital influencers as part of a well-designed communications strategy. ...
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Reconsidering What It Means to Be an Influencer

Influencers don’t just sell products. Some of the most successful influencer-PR partnerships involve endorsing a movement or driving a shift in perception....
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Honesty and Purpose: The Future of Influence

A recent APCO Insight survey measured the U.S. public’s perception of influencers, their motivations and what characteristics matter when evaluating their advice. APCO President Evan Kraus shares what it means for brands....
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APCO Forum blog posts represent the voice of the author and not necessarily the corporate position or policy of APCO Worldwide.
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