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How to Win the Future: Tips from Future Festival

As the media partner for Future Festival Chicago, we had the opportunity to participate in this unique and inspiring all-day conference. Here are our main takeaways....
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Understanding Your Audiences

The audiences of today and tomorrow can no longer be reached through mainstream, traditional methods. To reach them with positions, concepts, ideas or products, business leaders and marketers must use the language of the new age of information....
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How Companies Navigate the New Normal

As corporate playbooks are getting re-written on a daily basis to keep up with this rapidly changing environment, companies are asking: How do I respond in this day and age? ...
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The Importance in Standing for Something

Across categories—from apparel to automotive, food and beverage to personal care—global competition, new domestic entrants, and digital transformation are making it more difficult for brands to stand out, to differentiate, to win new customers, to maintain loyalty, and to achieve word of mouth buzz. ...
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100 Days Recap: Media Disruption

In the waning years of the Obama administration, media and tech reporters said the social web had disrupted the business model for legacy news publishers, forcing rounds of layoffs in newsrooms throughout the country. ...
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APCO Forum blog posts represent the voice of the author and not necessarily the corporate position or policy of APCO Worldwide.
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