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For Retailers, Stakeholder Engagement Will Shape Holiday Season Success or Failure

While most of the high-tech, operational changes that will help the holiday season are already underway, companies hoping to drive traffic to their brick and mortar locations should now take the time to focus on stakeholder communication and engagement. For retailers, agility in communications, especially with and by employees, will make it easier to close out the year coming back stronger...
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How to Influence People to Engage in Your Advocacy Efforts

Influencing activists to effectively engage the target audience is difficult. Focusing on targeted and trusted outreach and highlighting the urgency of their own action can set an advocacy campaign apart...
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Stakeholder Primacy: Reconciling Competing Expectations

While it is often difficult to balance the competing demands of different stakeholders, business is under increasing pressure to meet growing expectations around the world...
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The Journey Towards Stakeholder Value

The investors of today understand that successful companies need to be able to drive innovation and deliver transformative solutions that benefit customers and society...
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How to Win the Future: Tips from Future Festival

As the media partner for Future Festival Chicago, we had the opportunity to participate in this unique and inspiring all-day conference. Here are our main takeaways...
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Understanding Your Audiences

The audiences of today and tomorrow can no longer be reached through mainstream, traditional methods. To reach them with positions, concepts, ideas or products, business leaders and marketers must use the language of the new age of information...
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How Companies Navigate the New Normal

As corporate playbooks are getting re-written on a daily basis to keep up with this rapidly changing environment, companies are asking: How do I respond in this day and age? ..
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The Importance in Standing for Something

Across categories—from apparel to automotive, food and beverage to personal care—global competition, new domestic entrants, and digital transformation are making it more difficult for brands to stand out, to differentiate, to win new customers, to maintain loyalty, and to achieve word of mouth buzz. ..
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100 Days Recap: Media Disruption

In the waning years of the Obama administration, media and tech reporters said the social web had disrupted the business model for legacy news publishers, forcing rounds of layoffs in newsrooms throughout the country. ..
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