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The Elephant Outside the Arena

As host cities and countries leverage sporting events for soft power, companies can do the same. Here are three principles brands should keep in mind when looking to engage around these events...
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Scoring High: Opportunities and Challenges for Multinationals in China’s Sports Industry

China set a goal to become a global sports power. This market is lucrative for multinational companies if they understand the opportunities and challenges...
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PSG v. Bayern Final: Who Scored Big With Fans Online

APCO's digital team in Europe used a qualitative approach, that focused on the cultural contexts surrounding online conversations, to gained interesting insights into how various audiences interacted online to create a unique fan experience that was more virtual and unlike any other Champions League final ever before...
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America Speaks: Super Bowl LIV Edition

A new APCO Insight survey of 1,000 U.S. adults finds most Americans are planning to watch the Super Bowl, with high engagement about the well-hyped commercials and a slight rooting favorite...
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