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Understanding Your Audiences

The audiences of today and tomorrow can no longer be reached through mainstream, traditional methods. To reach them with positions, concepts, ideas or products, business leaders and marketers must use the language of the new age of information....
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Social Risk: Don’t Say It, Do It.

Taking a stance on social and political issues is no longer enough for corporate leaders to receive recognition and trust from the public and other stakeholders. It is actions that speak for corporations’ attitude and allow them to stand out from competitors....
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Social Risk: Teaming up for Advocacy

Today’s polarized political climate has created a difficult advocacy environment for companies and associations to accomplish nearly anything. Ganging up on a problem together, while often difficult to corral, significantly increases the odds of success....
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Employee Activism: A New Model for Business?

The convergence of rising expectations of corporations, live to work culture and commitment to our company’s mission has given rise to this new phenomenon of employee activism. Business decisions need to take this into account....
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Social Risk: Insights from APCO’s IAC

To better understand the expectations placed on businesses by society and leaders today, we surveyed a select group of 16 members of APCO’s International Advisory Council (IAC), and asked them to share their perspective on social risk....
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Does Your Company Know its Social Footprint?

High expectations and the eroded control of the corporate narrative have joined forces to create a new category of enterprise risk: Social Risk. Companies who integrate social risk into their strategic planning will earn the license to sustainably operate in this new landscape....
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Social Risk Case Study: Coca-Cola

Corporate communications expert Barie Carmichael takes a closer look a companies managing their social risks and shares a case study on Coca-Cola via the Washington Post....
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Business and Social Risk

If you're reading this in the C-suite, chances are, as accomplished as you are, you aren't ready to deal with the challenges of social risk —a new set of societal issues driving business decisions around the world....
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APCO Forum blog posts represent the voice of the author and not necessarily the corporate position or policy of APCO Worldwide.
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