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Keeping It Real: Showing Up Authentically Across Social Platforms

Increasingly, people want to see real people living an unfiltered life, speaking on issues that matter and simply keeping it real...
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From Scrolling to Spending: The Rise of the Social Media Shopper

Gen Z finds themselves logging in to social media to discover new trends, friends and brands—and often-times find new products to buy...
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Is Your Business Posting on Social Media but Getting Nowhere?

This presentation will dive into the various ways you can improve your social media performance. It will take you through everything from posting content, advertising and reporting...
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Essential Bytes: The Role of Social Impact

A rising social consciousness fueled by the rapid evolution of digital communications has compelled companies to make social impact a core tenet of strategic program development. Corporate social responsibility has evolved from sidecar activities to bolster reputation to strategic investments in concrete action connected to larger purpose and impact strategies for the business, more and more often with C-Suite buy-in...
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PSG v. Bayern Final: Who Scored Big With Fans Online

APCO's digital team in Europe used a qualitative approach, that focused on the cultural contexts surrounding online conversations, to gained interesting insights into how various audiences interacted online to create a unique fan experience that was more virtual and unlike any other Champions League final ever before...
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Introducing Essential Bytes: Episode 1

Welcome to Essential Bytes, where APCO’s team of digital strategists discuss their perspectives on the latest digital news, reveal challenges they’re facing and highlight the opportunities that lie ahead for brands online...
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France, Germany and Illegal Content Online: Where to, Europe?

Regulating big tech is complex. But establishing harmonized and consistent tech regulation across Europe is even harder and the recent developments around online hate speech prove that. While the French constitutional court rejected, on June 18, a new law combating hate speech online, Germany is determined to double down on the issue by strengthening its existing legislation. These diverging national developments deepen the conundrum European lawmakers are facing in the digital realm, making it harder for the European Commission, the EU’s executive arm, to design its new key digital legislation on platform liability: the Digital Services Act (DSA)...
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How Social Media Can Help and Hurt During COVID-19

As industry professionals, we have a responsibility to seek the truth and only share information from credible sources. As people and a community, we must always strive for an univocal relationship with the truth in everything we share...
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Money and Influence on Social Media

With many B2B and B2C audiences now getting their financial insights through social media, financial companies must consider incorporating digital influencers as part of a well-designed communications strategy. ..
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What to Know About Targeting Individuals on Social

For organizations looking to use digital targeting to support their public affairs efforts, it’s important to understand what is and isn’t possible when it comes to individual or small group targeting using paid social, as well as best practices for reaching the right individuals and achieving the best result possible...
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