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How Healthcare is Embracing Social Media

Many healthcare companies have begun to find valuable and viable ways to engage audiences using social media, with a shrewd approach to content that ensures compliance....
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Money and Influence on Social Media

With many B2B and B2C audiences now getting their financial insights through social media, financial companies must consider incorporating digital influencers as part of a well-designed communications strategy. ...
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No ‘Likes’ in 2020

In an effort to curb mounting mental health concerns, Instagram announced this month its intention to make the number of likes a post receives on the platform only available to the user. This move will have significant implications for brands and influencers online, especially as they move to demonstrate value, authority and engagement for followers....
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How Executives Can Establish Thought Leadership on Social

Communicators are often asked to help corporate executives strengthen their thought leadership efforts through the use of social channels. Our Dominique Scott shares tips and tricks for how to build an impactful senior executive thought leadership program on social media via PR News....
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What to Know About Targeting Individuals on Social

For organizations looking to use digital targeting to support their public affairs efforts, it’s important to understand what is and isn’t possible when it comes to individual or small group targeting using paid social, as well as best practices for reaching the right individuals and achieving the best result possible....
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How to Maximize Your Organization's SOV During UNGA

UNGA Week is one of the most inclusive and anticipated events on our global calendar, encompassing the most prolific voices and organizations that are working to shape a more prosperous future for all. Here are some tips and tricks on how people and brands can make their voice heard during one of the most crowded weeks in the digital space....
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China’s Social Media Landscape

How does China’s social media landscape differ from the west? Who are the biggest players, and how can foreign companies leverage them? Here are the three key things multinational companies need to know about China’s current social media landscape, and how it differs from the west....
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New Research on the Role of Social Media

A new survey from APCO Insight reveals some interesting trends on the U.S. public’s perceptions of the power of social media....
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APCO Forum blog posts represent the voice of the author and not necessarily the corporate position or policy of APCO Worldwide.
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