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Trust in Leaders Emerges as a Pivotal Workplace Factor for 2020

Employees are seeking more than just a paycheck and benefits in the jobs they hold. Crucial are top executives’ integrity and candor, along with the organization’s mission and values....
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The Last 2020 Digital Trends Post You Need to Read

There have been countless 2020 trends posts written as we enter the new decade. APCO's European digital team takes a closer look at which of the many-predicted trends will matter most to our industry in 2020 and beyond....
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Meeting the Demands and Expectations of Consumers of the Future

To be prepared for tomorrow, companies need to build their reputation equity with the consumers of the future and the only way to do this is by being authentic. Companies need to act now by paying attention and showcasing their support for social causes....
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Associations Rising

APCO's 2019 TradeMarks study shows that, while trade associations may have their challenges, being an effective policy advocate is not one of them....
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Is the Public Ready for Facial Recognition Technology?

It’s easy for conversations about new technology to devolve into fears of a dystopian world. To gain trust and bring the public along, the benefits of the technology must be clearly evident to justify the losses....
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Health Companies can Drive a Hopeful Future

Two in three Americans (65%) believe health companies are making a positive impact on society, according to an APCO Insight poll. We took a closer look to investigate and understand what – and who – is driving this hopeful view....
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Will a Single-Payer System will Lead to Rationing

Majority of U.S. health care providers and opinion-leading consumers say single-payer system will lead to rationing of access to health care....
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Patient Autonomy & Alternative Routes of Care

Health care providers (HCPs)are acutely aware of the impact of socio-political shifts on costs of care, which makes salient how HCPs view the "patient as partner" model. ...
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Local Care, Global Concerns

APCO Insight engaged health care providers (HCP) to understand how recent changes have impacted these individuals and where they see the industry heading....
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Health Care Consumerism is Only in its Infancy

Health care consumerism is an important and rising trend in health care. Yet, a new study in Health Affairs has thrown a dose of harsh reality into the expectation that we are on the verge of shifting to a consumer-driven marketplace in health care....
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APCO Forum blog posts represent the voice of the author and not necessarily the corporate position or policy of APCO Worldwide.
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