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How Predictive Models Are Perturbed by Geopolitics

Predictive models use language as text, images from sensors, or transactional quantitative data from the past..
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How Can Companies Truly Demonstrate Innovation? Lessons Learned From APCO’s Research Studies

As the team dedicated to uncovering what drives our client’s corporate reputations, recent trends from our research reveal new lessons for corporate communicators...
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Three Research Trends to Know About in 2022

As the pace of business and life speed up every year, research, measurement and analytics have to keep up. Here are some evolving research trends for 2022...
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Climate Change Misinformation in the Age of COVID-19

Published ahead of COP26, a new report by Logically and APCO Worldwide found a worrying link between climate change misinformation and COVID-19 conspiracy theories...
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The UK's Innovation Strategy

The UK will compete independently on the global stage to become a science superpower and they are putting their hopes in research and innovation...
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Unlocking Data Analytics is Transforming Communications for Organizations

There’s a lot of talk today about “analytics,” “data science” and “machine learning.” How these are defined and how they are applied differ depending on who you’re talking to, the field they work in and what their expertise is...
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The COVID-19 Pandemic: A New Public-Private Balance

During these unprecedented times, it is essential that the public and private sectors work together in building the post-COVID-19 reality. Italy will value such exchange now more than ever...
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Black Swan or Boomerang: Trajectories for Geopolitics in the 2020s

In 2016, the American electorate delivered a black swan outcome that has had profound implications for people everywhere. Their choice next week will set the trajectory for the post-pandemic global order of the 2020s and beyond. ..
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Comparing Public Attitudes Toward COVID-19 Around the World

The APCO Reset Indicator monitors global public attitudes and behaviors as the world responds to the COVID-19 pandemic.  The latest study in our series tracks views of Americans and adds perspectives from Great Britain, Germany, Italy, Singapore and India. Across these markets, we assess three core dimensions: where the public see themselves today, who is supporting (or supported) them during the pandemic and how they feel about the future...
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The Road Ahead Beyond Pandemic and Shutdowns

As we have discovered over the past few months, the construction industry has shown that staying open safely during the COVID-19 pandemic can lead many sectors—from energy to transportation—to continue serving the public...
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