Close

Are Brands Meeting Consumer Expectations During the Crisis?

Intelligence from APCO Worldwide’s proprietary COVID-19 Response Index (CRI) show that brands such as Starbucks, McDonald’s, and Pepsi are underperforming in consumer online conversations despite having pushed out messages of reassurance, hope, and health....
Read More

Planning to Come Back Stronger is Critical in a Crisis

For organizations, the economy and our communities to thrive when we come out of this global crisis, we must plan now. There are steps that organizations can take to help establish a stronger foothold, so we all come out of this stronger. ...
Read More

The North Star for Navigating Through a Crisis

Vision and values are a covenant with external stakeholders. They are the promise made, and C-suite leaders need to ensure that the company’s vision and values are a corporate hallmark not an Achille’s heel during a crisis....
Read More

Reputation Management for B2B Companies in a B2C World

It’s time for B2B companies to get on the bandwagon of paying attention to consumer expectations....
Read More

GDPR: An Opportunity for Companies to Shine?

This week, the European Union’s new General Data Protection Regulation (GDPR) goes into effect, to the frustration of many international tech giants. This regulation represents a dramatic move toward consumer protection in a world increasingly driven by big data. ...
Read More

When Sorry Isn't Enough

The U.S. public is feeling empowered to use social media to document or talk about a company’s wrong doing, an APCO Insight survey conducted last year found. Here are three guidelines for how to prevent a reputation backlash. ...
Read More

The State of US Biopharma Industry Reputation

This year, against the backdrop of rising populist sentiment, the pharmaceutical industry has had to confront a uniquely hostile socio-political environment....
Read More

Six Steps to Rebuilding Reputation

Every corporation will face a reputation crisis at some point in time. Some become defined by their crisis, others come back. The question becomes: how do companies not only regain their pre-crisis reputation equity, but how do they built it up to withstand the next crisis?...
Read More

Environmental Stewardship Matters

President Trump’s decision yesterday to withdraw from the Paris climate agreement is reportedly at odds with many across the business community. Business leaders representing a diverse set of companies have come out against this decision to pull out of the agreement....
Read More

Managing Reputation Through the Windshield

Contrary to conventional wisdom on crises being generated from external factors, only 20 percent or fewer of crises start from people or forces outside the organization....
Read More
Loading

Notice

APCO Forum blog posts represent the voice of the author and not necessarily the corporate position or policy of APCO Worldwide.
Close