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The North Star for Navigating Through a Crisis

Vision and values are a covenant with external stakeholders. They are the promise made, and C-suite leaders need to ensure that the company’s vision and values are a corporate hallmark not an Achille’s heel during a crisis....
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Reputation Management for B2B Companies in a B2C World

It’s time for B2B companies to get on the bandwagon of paying attention to consumer expectations....
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GDPR: An Opportunity for Companies to Shine?

This week, the European Union’s new General Data Protection Regulation (GDPR) goes into effect, to the frustration of many international tech giants. This regulation represents a dramatic move toward consumer protection in a world increasingly driven by big data. ...
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When Sorry Isn't Enough

The U.S. public is feeling empowered to use social media to document or talk about a company’s wrong doing, an APCO Insight survey conducted last year found. Here are three guidelines for how to prevent a reputation backlash. ...
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The State of US Biopharma Industry Reputation

This year, against the backdrop of rising populist sentiment, the pharmaceutical industry has had to confront a uniquely hostile socio-political environment....
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Six Steps to Rebuilding Reputation

Every corporation will face a reputation crisis at some point in time. Some become defined by their crisis, others come back. The question becomes: how do companies not only regain their pre-crisis reputation equity, but how do they built it up to withstand the next crisis?...
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Environmental Stewardship Matters

President Trump’s decision yesterday to withdraw from the Paris climate agreement is reportedly at odds with many across the business community. Business leaders representing a diverse set of companies have come out against this decision to pull out of the agreement....
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Managing Reputation Through the Windshield

Contrary to conventional wisdom on crises being generated from external factors, only 20 percent or fewer of crises start from people or forces outside the organization....
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Champion Brands Build Greater Shareholder Value

Our analysis of the relationship between the Champion Brand model and the financial value of the world’s largest companies shows that being a Champion Brand leads to a greater return for shareholders....
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How Companies can Adapt to the Trump Twitter Environment

Jim Moorhead, a crisis communications expert and member of our IAC, shares three things companies can do to adapt to the President Trump twitter environment....
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APCO Forum blog posts represent the voice of the author and not necessarily the corporate position or policy of APCO Worldwide.
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