Tag: Purpose

One way for small businesses to stand out vis-a-vis their larger counterparts is to lean into purpose by infusing sustainability and social impact...

Corporate purpose has increasingly become a watchword for companies looking to distinguish themselves in the modern era. 2020 has proved that the future is uncertain, change is ever-present and those companies that react quickly and adapt to uncertainties are better placed to come back stronger...

Over the last five years, the idea of “purpose” and the role it can play in creating alignment and driving value for an organization and its employees has gained a lot of traction...

A recent APCO Insight survey measured the U.S. public’s perception of influencers, their motivations and what characteristics matter when evaluating their advice. APCO President Evan Kraus shares what it means for brands...

The reality is that companies in the business of health have their purpose built-in: they exist to generate health. The question their leaders need to ask themselves is not how do we define our purpose but rather, how do we deliver on it? ..