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How Millennial and Gen Z PR Pros Can and Must Accelerate What’s Right

Millennials and Zoomers—two similar yet very unique generations—have the power to change the world and our industry for the better by advancing the very essence of what diversity, equity and inclusion (DE&I) mean simply because of our foundational upbringing, the opportunities in front of us and the unique place we hold in society...
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Communicating in an Era of Great Change

At this time of change, proponents of "future investment" must balance diverse stakeholder interests, negotiate generational disparity and navigate an evolving media environment. This is a prime moment for Japan’s PR industry to redefine its role as arbiter and communicator...
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How PRs Need to be Looking Further Ahead

Jo Kimble responds to The Times' "Big Brands Fund Terror" story...
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