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Will the Coronavirus Truly Make Every Company a Tech Company?

New research from APCO Insight on the COVID-19 pandemic shows that Americans view technology as more important than ever, with three in four saying that the industry has an important role to play in finding innovative solutions....
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Americans Impacted by COVID-19 Look for Corporate Leadership and Empathy

The economic shock of COVID-19 is being felt by American workers and retail investors as the country registers 17 million applications for unemployment and absorbs painful stock market losses. A recent survey of 1,000 Americans conducted by APCO Worldwide offers insights for business leaders and communicators as they work to navigate the weeks and months ahead....
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Juggling Life During the COVID-19 Outbreak

To get a better sense of how working parents are faring and how employers can help, APCO Insight conducted a pulse survey on March 31 of the U.S. general public and singled out parents working from home....
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Americans’ Views on Key Healthcare Topics Evolve During Crisis

New research from APCO Insight explores is how the COVID-19 pandemic is impacting Americans’ attitudes and behaviors related to healthcare, measuring their views on the resilience and evolution of healthcare systems and the value of vaccines....
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Are Brands Meeting Consumer Expectations During the Crisis?

Intelligence from APCO Worldwide’s proprietary COVID-19 Response Index (CRI) show that brands such as Starbucks, McDonald’s, and Pepsi are underperforming in consumer online conversations despite having pushed out messages of reassurance, hope, and health....
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Gulf Employees Look to Governments for COVID-19 Guidance

New research from APCO Insight shows that concerns about the impact of COVID-19 are high in the Arabian Gulf....
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Building a Virtual Culture: The Remote Workforce

The coronavirus is leading many companies in the United States to encourage their employees to work from home. While many miles may separate them from their onsite colleagues, a new APCO Insight survey of U.S. employees shows that remote workers are not so different from their in-office counterparts. ...
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Trust in Leaders Emerges as a Pivotal Workplace Factor for 2020

Employees are seeking more than just a paycheck and benefits in the jobs they hold. Crucial are top executives’ integrity and candor, along with the organization’s mission and values....
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America Speaks: Super Bowl LIV Edition

A new APCO Insight survey of 1,000 U.S. adults finds most Americans are planning to watch the Super Bowl, with high engagement about the well-hyped commercials and a slight rooting favorite....
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Opinion Research Essentials to Look for in 2020

With the upcoming 2020 U.S. Presidential election set lead to an increased focus on the polling industry, here are a few keys to help you navigate the polling deluge to come in 2020 and how it can apply to your business, whether you’re conducting research or building a business plan....
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