Tag: Media Strategy
Next Generation Media Relations: Three Innovative Tactics to Modernize Your Strategy
The following list highlights the innovative ways that the PR industry is evolving. Recognizing that the tried-and-true methods (e.g., press releases, press conferences, etc.) will continue to drive tangible value for many companies, this list identifies some exciting new options that are worth exploring to better reach key consumer audiences and tell stories in more dynamic and engaging ways...
Read MoreWhat’s Happening to Twitter (In a Nutshell) and What It Means For Brands
Twitter Blue had a substantial effect on several companies, with many halting advertising spend or reducing activity on the platform...
Read MoreHow Can CEOs Generate Media and Social Media Attention During a Crisis?
Media relations and social media communications are more important than ever during this time of fast-paced news cycles and endless Twitter debates, driven by the global COVID-19 pandemic...
Read MoreMedia Relations for the Consumer of the Future
Even with a shrinking number of print outlets, there are plentiful opportunities today to get our stories and messages in front of and shared among our target audiences. The way people consume media is going to continue to evolve, but the role of media relations in the communications mix remains complex and relevant...
Read MoreThe Evolving Media Ecosystem
The traditional media industry is in a state of upheaval. To best counsel clients, as practitioners, we must not only keep abreast of new developments but understand how the evolving media landscape will affect our clients’ stories...
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