The End of the Written Word?
How can the communications industry retain its influence today? One answer is to reinvent communication itself. With public life, technology and time stacked against the industry, a near-term strategy is to let go of the written word—press releases, op-eds, blog posts and so forth—and embrace audiovisual formats...Read More
Media Relations for the Consumer of the Future
Even with a shrinking number of print outlets, there are plentiful opportunities today to get our stories and messages in front of and shared among our target audiences. The way people consume media is going to continue to evolve, but the role of media relations in the communications mix remains complex and relevant...Read More
Japanese Media Relations Insights for Communicators
European brands are looking at Japan, the world’s third largest economy, as a new market to tap into. The Land of the Rising Sun is a market quite different from the West under many aspects. APCO's team shares insights on media relations in Japan...Read More
John McCain’s Legacy as a Communicator
There has been a lot said over the last few days about John McCain’s legacy. Yet, lost in a sea of accolades, is John McCain the communicator; fervent defender of the press, practitioner of crisis communications, and the undisputed king of straight talk...Read More