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What Would It Mean for Values to Drive Your Business?

If you are truly committed to maximizing business performance, attracting and retaining the best talent, and contributing to a broader societal mission, then you also must do the work to define (or more ideally, co-create) your company’s core values, to establish internal programs and processes that reinforce them, and to integrate them into every aspect of the business, every expression of the brand. ...
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Advice for Japanese Businesses Investing in Europe

Europe is a very different place since the previous Japanese acquisition waves, and Japanese business leaders need to adapt their approach and be aware of the changes Europe is undergoing....
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The EU and Japan: Natural Partners in Digital Policy?

We can expect the EU and Japan to have an increasing impact on the future of digital regulation, given their common values and shared economic interests in the digital economy....
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Japanese Media Relations Insights for Communicators

European brands are looking at Japan, the world’s third largest economy, as a new market to tap into. The Land of the Rising Sun is a market quite different from the West under many aspects. APCO's team shares insights on media relations in Japan....
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Communicating in an Era of Great Change

At this time of change, proponents of "future investment" must balance diverse stakeholder interests, negotiate generational disparity and navigate an evolving media environment. This is a prime moment for Japan’s PR industry to redefine its role as arbiter and communicator....
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Global Impact of Abe's Third Term

APCO's team of global experts takes a closer look at Japanese Prime Minister Shinzo Abe's reelection as leader of the the Liberal Democratic Party, and what his continuity in office means for Japan and its relations with the world....
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APCO Forum blog posts represent the voice of the author and not necessarily the corporate position or policy of APCO Worldwide.
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