Tag: Issues Management

Safeguarding your reputation is a business fundamental, because it helps increase revenues, market value and overall financial performance. A stellar reputation also distinguishes you from your peers, builds strong brand trust from the public and loyalty from your customers, and secures your long-term presence in the marketplace. But reputational capital is fragile...

A good reputation is like having good health—you only really appreciate it once you’ve lost it. Maintaining an unblemished corporate reputation has become increasingly difficult amidst the growing fragmentation of interest groups, capricious public expectations and the insidious rise of misinformation...