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Reconsidering What It Means to Be an Influencer

Influencers don’t just sell products. Some of the most successful influencer-PR partnerships involve endorsing a movement or driving a shift in perception....
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Honesty and Purpose: The Future of Influence

A recent APCO Insight survey measured the U.S. public’s perception of influencers, their motivations and what characteristics matter when evaluating their advice. APCO President Evan Kraus shares what it means for brands....
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Who are the Real Influencers?

As we move into an era when long-ignored concerns are becoming priorities for policymakers, it is imperative to engage individuals who have the passion to bring change at the implementation level....
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No ‘Likes’ in 2020

In an effort to curb mounting mental health concerns, Instagram announced this month its intention to make the number of likes a post receives on the platform only available to the user. This move will have significant implications for brands and influencers online, especially as they move to demonstrate value, authority and engagement for followers....
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Meta-influence: How do you Influence an Influencer?

Understanding who and what influence decision makers online allows communicators to make more informed decisions about indirect influence strategies...
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What if Your Favorite Influencer is a Robot?

Research shows that by 2020, chatbots will be responsible for controlling and managing 25 percent of client service operations in institutions and enterprises around the world....
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APCO Forum blog posts represent the voice of the author and not necessarily the corporate position or policy of APCO Worldwide.
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