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Celebrities: Just Like Us in a Post-Pandemic World

Due to the pandemic, we have all let the world virtually into our homes. COVID-19 has tested the fourth-wall tension between celebrity sheen and authenticity...
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PSG v. Bayern Final: Who Scored Big With Fans Online

APCO's digital team in Europe used a qualitative approach, that focused on the cultural contexts surrounding online conversations, to gained interesting insights into how various audiences interacted online to create a unique fan experience that was more virtual and unlike any other Champions League final ever before...
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Reconsidering What It Means to Be an Influencer

Influencers don’t just sell products. Some of the most successful influencer-PR partnerships involve endorsing a movement or driving a shift in perception...
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Honesty and Purpose: The Future of Influence

A recent APCO Insight survey measured the U.S. public’s perception of influencers, their motivations and what characteristics matter when evaluating their advice. APCO President Evan Kraus shares what it means for brands...
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Meta-influence: How do you Influence an Influencer?

Understanding who and what influence decision makers online allows communicators to make more informed decisions about indirect influence strategies..
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