What can you learn from COP26, Arsenal Football Club, Dr. Dre and SXSW?
Especially on the global stage, events are often inaccessible, leaving people with disabilities unrepresented and excluded from conversation...Read More
What’s on the Global Agenda in Fall 2021?
From G-20 to the ongoing COP26, our team took stock of a number of cross-cutting emerging themes that present opportunities for strategic engagement, cross-sectoral partnerships and collaboration to advance innovative solutions to critical issues on the global agenda...Read More
“Conventional” Lessons in Virtual Event Programming
Like America’s major political parties, companies all over the world are grappling with how to re-engineer a live event, especially one that has strategic importance to their business. There are some useful lessons emerging from the Democratic and Republican National Conventions about what’s working, and what’s not, in virtual event programming...Read More
PSG v. Bayern Final: Who Scored Big With Fans Online
APCO's digital team in Europe used a qualitative approach, that focused on the cultural contexts surrounding online conversations, to gained interesting insights into how various audiences interacted online to create a unique fan experience that was more virtual and unlike any other Champions League final ever before...Read More
Thought Leadership Opportunities Presented by Major Global Events in 2020
Major global events provide excellent platforms for companies to demonstrate and strengthen their thought leadership in tackling global issues, and some of the major international events that will take place in 2020 will help to develop tangible and intangible legacies for future generation...Read More