Tag: Global Events

From G-20 to the ongoing COP26, our team took stock of a number of cross-cutting emerging themes that present opportunities for strategic engagement, cross-sectoral partnerships and collaboration to advance innovative solutions to critical issues on the global agenda...

Due to the stability of the China market, companies have prioritized building relationships with major stakeholders in China through events and expos...

It is evident that the benefits of virtual connection are strong. Event organizers must have contingency plans in place with the pandemic's end in question...

Like America’s major political parties, companies all over the world are grappling with how to re-engineer a live event, especially one that has strategic importance to their business. There are some useful lessons emerging from the Democratic and Republican National Conventions about what’s working, and what’s not, in virtual event programming...

APCO's digital team in Europe used a qualitative approach, that focused on the cultural contexts surrounding online conversations, to gained interesting insights into how various audiences interacted online to create a unique fan experience that was more virtual and unlike any other Champions League final ever before...

Major global events provide excellent platforms for companies to demonstrate and strengthen their thought leadership in tackling global issues, and some of the major international events that will take place in 2020 will help to develop tangible and intangible legacies for future generation...