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2020 Global Tech Trends

Technology is a ubiquitous constant in our everyday lives—essential in all sectors ranging from energy and financial services, to retail and healthcare. With so much potential for economic and geopolitical influence for those that lead and control technological advancements, nations and businesses alike have deep vested interests in relevant policies and trends....
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2020 Trends and Tremors

I foresee 2020 being a year which crystallises change. Organisations that are slow to adapt to the increased focus on the value of business in society may find it hard to recover their position in the eyes of consumers and even their own workforce....
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The Four Principles of Champion Brands: China

Since 1999, the year China’s "Going Out" strategy was first announced, China has dreamed of creating global brands. ...
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APCO Forum blog posts represent the voice of the author and not necessarily the corporate position or policy of APCO Worldwide.
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