Tag: Future of Influence

As average life expectancy creeps up and the number of newborns continues to decline, Japan’s inverted population pyramid is becoming even sharper toward the bottom...

VTuber refers to a digital creator persona who streams using a virtual avatar generated by computer graphics also known as “CG.”..

When looking to influence European financial policy, determining who matters, means organizations should focus on three interesting and important participants...

With many B2B and B2C audiences now getting their financial insights through social media, financial companies must consider incorporating digital influencers as part of a well-designed communications strategy. ..

A recent APCO Insight survey measured the U.S. public’s perception of influencers, their motivations and what characteristics matter when evaluating their advice. APCO President Evan Kraus shares what it means for brands...

As the proliferation of social content from corporations and brands continues, the future of effective and authentic stakeholder engagement and influence lies in employee advocates...

Influencing activists to effectively engage the target audience is difficult. Focusing on targeted and trusted outreach and highlighting the urgency of their own action can set an advocacy campaign apart...

Patient consumers are increasingly influencing the future of healthcare. In this competitive and democratized environment, health providers and companies need to become more agile in the way they communicate...

While it is often difficult to balance the competing demands of different stakeholders, business is under increasing pressure to meet growing expectations around the world...

When developing advocacy campaigns, organizations will do well to consider the impact of integrating digital communications intended for policy elites into their grassroots efforts and direct lobbying activities. Doing so will deepen their impact and put organizations in a better place to succeed...

For people working in public relations and political communications, the notion of alternative facts presents many challenges. As an industry, we need to become more discerning about fact-checking to recognise exploitation for what it is, and more importantly to have an unambiguous relationship with the truth, whatever the channel or form of communication...

In China, significant opportunities exist for foreign enterprises to align with the government’s ambitious healthcare reform goals and influence the future of the country's health sector...