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Influencing Europe’s Financial Landscape

When looking to influence European financial policy, determining who matters, means organizations should focus on three interesting and important participants....
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Money and Influence on Social Media

With many B2B and B2C audiences now getting their financial insights through social media, financial companies must consider incorporating digital influencers as part of a well-designed communications strategy. ...
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Reconsidering What It Means to Be an Influencer

Influencers don’t just sell products. Some of the most successful influencer-PR partnerships involve endorsing a movement or driving a shift in perception....
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Honesty and Purpose: The Future of Influence

A recent APCO Insight survey measured the U.S. public’s perception of influencers, their motivations and what characteristics matter when evaluating their advice. APCO President Evan Kraus shares what it means for brands....
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Employee Advocates: the Future of Stakeholder Engagement and Influence

As the proliferation of social content from corporations and brands continues, the future of effective and authentic stakeholder engagement and influence lies in employee advocates....
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How to Influence People to Engage in Your Advocacy Efforts

Influencing activists to effectively engage the target audience is difficult. Focusing on targeted and trusted outreach and highlighting the urgency of their own action can set an advocacy campaign apart....
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How Health Companies Can Promote Shared Decision Making

Patient consumers are increasingly influencing the future of healthcare. In this competitive and democratized environment, health providers and companies need to become more agile in the way they communicate....
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Stakeholder Primacy: Reconciling Competing Expectations

While it is often difficult to balance the competing demands of different stakeholders, business is under increasing pressure to meet growing expectations around the world....
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The Future of DC Influence Must Include Digital

When developing advocacy campaigns, organizations will do well to consider the impact of integrating digital communications intended for policy elites into their grassroots efforts and direct lobbying activities. Doing so will deepen their impact and put organizations in a better place to succeed....
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Why the Digital World Makes a Happy Home for Fake News

For people working in public relations and political communications, the notion of alternative facts presents many challenges. As an industry, we need to become more discerning about fact-checking to recognise exploitation for what it is, and more importantly to have an unambiguous relationship with the truth, whatever the channel or form of communication....
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APCO Forum blog posts represent the voice of the author and not necessarily the corporate position or policy of APCO Worldwide.
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