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Global Perspectives on Emmanuel Macron’s Reelection

The second round of the 2022 presidential election on April 24 resulted in the victory of the outgoing president Emmanuel Macron...
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APCO Worldwide's Guide to the French Presidency of the Council of the European Union

Starting on January 1, 2022, France will hold the Presidency of the European Union for six months. France's voice is expected to resonate during this crucial time for Europe, facing many choices and the increased competition between the world's major powers...
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The Quirinal Treaty: Resuming a Strong Franco-Italian Partnership at a Critical Moment 

The Quirinal Treaty aims to settle once and for all the disputes that have undermined the stability of diplomatic relations between Italy and France in recent years (e.g. on industrial issues such as Fincantieri and on migration), paving the way for greater cooperation in key sectors such as digital and ecological transition, defense, culture ad education...
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How Can CEOs Generate Media and Social Media Attention During a Crisis?

Media relations and social media communications are more important than ever during this time of fast-paced news cycles and endless Twitter debates, driven by the global COVID-19 pandemic...
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Bromance Without Benefits

A digital analysis of Americans’ perception of Emmanuel Macron...
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Pharma’s French Conundrum

After nearly a decade of the French government trying to steadily decrease the price of drugs, it goes without saying that Emmanuel Macron’s pro-business program was eagerly anticipated by the pharmaceutical industry...
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Macron’s First Year, as Seen From Brussels

Looking for the impact in the wider EU of President Macron’s first year in office, a hostile observer might well ask, “Where’s the beef?”..
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