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What to Know About Targeting Individuals on Social

For organizations looking to use digital targeting to support their public affairs efforts, it’s important to understand what is and isn’t possible when it comes to individual or small group targeting using paid social, as well as best practices for reaching the right individuals and achieving the best result possible....
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How to Maximize Your Organization's SOV During UNGA

UNGA Week is one of the most inclusive and anticipated events on our global calendar, encompassing the most prolific voices and organizations that are working to shape a more prosperous future for all. Here are some tips and tricks on how people and brands can make their voice heard during one of the most crowded weeks in the digital space....
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Meta-influence: How do you Influence an Influencer?

Understanding who and what influence decision makers online allows communicators to make more informed decisions about indirect influence strategies...
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5 Hurdles of Digital Advocacy in 2019

The digital advocacy landscape is different in 2019 than it was in 2009. But these five hurdles of digital advocacy are what we expect to hold true over time – however our digital landscape changes....
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Being a Woman in the Digital Age

The rise of the internet has brought many advantages to society and connected people around the world. But the Digital World can be a harrowing place, and it can be particularly treacherous for women....
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Disrupting the Grassroots and Advocacy Industry

APCO Partners with Crowdskout and the Grassroots Professional Network on New e-Book, “The Intersection of Innovation and Advocacy” ...
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Digital Trends Seen at Seattle's Digital Summit

The future of digital in Seattle is rooted in the optimization of SEO, the implementation of niche influencer programs and the individualization of content....
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What if Your Favorite Influencer is a Robot?

Research shows that by 2020, chatbots will be responsible for controlling and managing 25 percent of client service operations in institutions and enterprises around the world....
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Advocacy Campaigns Designed for Today

Traditionally advocacy has been seen as government relations where registered lobbyists walked the halls of Capitol buildings advocating for special interests. Today, advocacy is about building a movement. People want to get involved and make change for the issues that they care about....
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Flipping the Funnel

To grow your audience and spread your message in today’s noisy digital landscape, you need to change the way you communicate. This means working backwards from the traditional model and starting small....
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APCO Forum blog posts represent the voice of the author and not necessarily the corporate position or policy of APCO Worldwide.
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