Tag: Digital

While we watch to see how Threads performs, our team is answering a few key questions to help guide conversations with brand and social community managers...

The metaverse is a digital world—parallel to real life—where people can interact with each other in real-time...

Experts believe that XR will eventually become mainstream, with businesses and individuals using it daily in their work and personal lives...

Twitter Blue had a substantial effect on several companies, with many halting advertising spend or reducing activity on the platform...

The tools used in today’s learning environment have evolved over the past two years as the educational landscape adapts to external factors...

Virtual education appears to be a solid path forward for students to meet their individual academic goals and we should stop fighting the tide and embrace this new format as a norm.  ..

VTuber refers to a digital creator persona who streams using a virtual avatar generated by computer graphics also known as “CG.”..

Increasingly, people want to see real people living an unfiltered life, speaking on issues that matter and simply keeping it real...

Gen Z finds themselves logging in to social media to discover new trends, friends and brands—and often-times find new products to buy...

This is 2022 and brands are making a leap toward a more creative approach to bridge the communication gap between themselves and clients...

So, what sets companies that can come back stronger from a crisis from the rest? It comes down to battle testing...

Incorporating social impact into a strategic digital plans is an important way to increase social awareness...

This has been the most highly anticipated technology revolution in a long time, and it is staring right at us...

AI is an exponentially growing force across industries, with new AI products revolutionizing the market and adding ease of doing business as a core component of the workspace...

A global, efficient, competitive, profitable and resilient semiconductor industry can usher continual technological innovations benefitting people, businesses and nations...

But what challenges should corporate leaders expect to face this year and what are the geopolitical issues that must be navigated this year?..

Published ahead of COP26, a new report by Logically and APCO Worldwide found a worrying link between climate change misinformation and COVID-19 conspiracy theories...

The core digital principles of knowing your audience, listening, having a clear message, building trust with your audiences in credible ways, and being authentic and transparent still matter...

Following years of ideation and feasibility analyses, the real-world use cases of 2021 will provide the first benchmarks for governments and industry players throughout Europe and thereby serve as a first indicator of whether the upcoming Council Presidencies will progress with Germany’s “New Mobility Approach.”..

Only one in six tech specialists in the UK are female, with only one in 10 of those being in leadership positions. Regardless of increasing efforts by some companies to improve, it’s clear female representation in the technology sector is still seriously lagging...

Even with Germany’s EU Council Presidency coming to an end, it is expected that digital transformation in the financial sector will still be a widely discussed topic in 2021, in particular, as it intertwines with other legislative plans at the European level...

APCO's digital team in Europe used a qualitative approach, that focused on the cultural contexts surrounding online conversations, to gained interesting insights into how various audiences interacted online to create a unique fan experience that was more virtual and unlike any other Champions League final ever before...

While person-to-person interaction is at an all-time low as we struggle to flatten the curve of COVID-19 cases, grassroots advocacy and social media engagement is at an all-time high. Phone2Action’s Stephanie Stouffer, an APCO alumna, joins our hosts on the latest episode of Essential Bytes to discuss the unique opportunities presented by the unified collectives emerging online in the wake of COVID-19 and renewed calls for social justice...

Welcome to Essential Bytes, where APCO’s team of digital strategists discuss their perspectives on the latest digital news, reveal challenges they’re facing and highlight the opportunities that lie ahead for brands online...

COVID-19 has had a profound impact around the world. The use of digital technology to facilitate effective communication has intensified and cutting-edge tech is booming...

One of the most jarring consequences of a pandemic in our interconnected world has been the restriction of individual movement. The freedom to travel, locally or abroad, has been limited. Beyond canceled vacations, the travel, tourism and hospitality industries have been crippled and only recently, experts began imagining the future of travel in a post-COVID-19 world...

COVID-19 has forced the 2020 campaigns—much less our connections with friends and family—into virtual mode for the foreseeable future...

While in-person events may be the preferred method for many gatherings, virtual events can—with proper planning—be an effective way to educate, engage and inspire your audience...

As industry professionals, we have a responsibility to seek the truth and only share information from credible sources. As people and a community, we must always strive for an univocal relationship with the truth in everything we share...

There have been countless 2020 trends posts written as we enter the new decade. APCO's European digital team takes a closer look at which of the many-predicted trends will matter most to our industry in 2020 and beyond...

In the coming year, we will see brands investing more in analytics and finding new ways to leverage data sets to create customized, transparent and credible experiences that continue to inform and achieve quality (over quantity) results...

For people working in public relations and political communications, the notion of alternative facts presents many challenges. As an industry, we need to become more discerning about fact-checking to recognise exploitation for what it is, and more importantly to have an unambiguous relationship with the truth, whatever the channel or form of communication...

We’re operating in a divisive digital environment where people are actively advocating for issues, only engaging with brands that align with their values and being openly vocal about brands they think are doing it wrong. The pressure is on for companies to continually push towards and build authentic connections with their key audiences...

In today's world, how can organizations engage with important events that they weren't invited to? APCO's Dan Smith shares a few digital tips and tricks to make your presence felt at events, even if you don't have any boots on the ground...

For organizations looking to use digital targeting to support their public affairs efforts, it’s important to understand what is and isn’t possible when it comes to individual or small group targeting using paid social, as well as best practices for reaching the right individuals and achieving the best result possible...

Understanding who and what influence decision makers online allows communicators to make more informed decisions about indirect influence strategies..

APCO Partners with Crowdskout and the Grassroots Professional Network on New e-Book, “The Intersection of Innovation and Advocacy” ..

The future of digital in Seattle is rooted in the optimization of SEO, the implementation of niche influencer programs and the individualization of content...

Traditionally advocacy has been seen as government relations where registered lobbyists walked the halls of Capitol buildings advocating for special interests. Today, advocacy is about building a movement. People want to get involved and make change for the issues that they care about...

Second only to “blue sky thinking,” “thought leadership” may be the most irritating and overused corporate phrase. What does thought leadership mean? Is it more than just jargon? Can it ever make a positive contribution? These were some of the questions our Dani Lebor was interested in exploring at the European Digital Advocacy Summit in Brussels. ..