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Introducing a New Influencer—VTuber

VTuber refers to a digital creator persona who streams using a virtual avatar generated by computer graphics also known as “CG.”..
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Keeping It Real: Showing Up Authentically Across Social Platforms

Increasingly, people want to see real people living an unfiltered life, speaking on issues that matter and simply keeping it real...
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From Scrolling to Spending: The Rise of the Social Media Shopper

Gen Z finds themselves logging in to social media to discover new trends, friends and brands—and often-times find new products to buy...
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2022 Digital and Creative Trends in Brand Design

This is 2022 and brands are making a leap toward a more creative approach to bridge the communication gap between themselves and clients...
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Spring Ahead from Crypto Winter

Those who want to survive will use this Crypto Winter as a reality check and a learning opportunity to build better...
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Is Your Business Posting on Social Media but Getting Nowhere?

This presentation will dive into the various ways you can improve your social media performance. It will take you through everything from posting content, advertising and reporting...
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Looking Ahead: 2021 Digital Trends

The core digital principles of knowing your audience, listening, having a clear message, building trust with your audiences in credible ways, and being authentic and transparent still matter...
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The Last 2020 Digital Trends Post You Need to Read

There have been countless 2020 trends posts written as we enter the new decade. APCO's European digital team takes a closer look at which of the many-predicted trends will matter most to our industry in 2020 and beyond...
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Digital Trends Seen at Seattle's Digital Summit

The future of digital in Seattle is rooted in the optimization of SEO, the implementation of niche influencer programs and the individualization of content...
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