Tag: Digital Trends
Introducing a New Influencer—VTuber
VTuber refers to a digital creator persona who streams using a virtual avatar generated by computer graphics also known as “CG.”..
Read MoreKeeping It Real: Showing Up Authentically Across Social Platforms
Increasingly, people want to see real people living an unfiltered life, speaking on issues that matter and simply keeping it real...
Read MoreFrom Scrolling to Spending: The Rise of the Social Media Shopper
Gen Z finds themselves logging in to social media to discover new trends, friends and brands—and often-times find new products to buy...
Read More2022 Digital and Creative Trends in Brand Design
This is 2022 and brands are making a leap toward a more creative approach to bridge the communication gap between themselves and clients...
Read MoreSpring Ahead from Crypto Winter
Those who want to survive will use this Crypto Winter as a reality check and a learning opportunity to build better...
Read MoreLooking Ahead: 2021 Digital Trends
The core digital principles of knowing your audience, listening, having a clear message, building trust with your audiences in credible ways, and being authentic and transparent still matter...
Read MoreThe Last 2020 Digital Trends Post You Need to Read
There have been countless 2020 trends posts written as we enter the new decade. APCO's European digital team takes a closer look at which of the many-predicted trends will matter most to our industry in 2020 and beyond...
Read MoreDigital Trends Seen at Seattle's Digital Summit
The future of digital in Seattle is rooted in the optimization of SEO, the implementation of niche influencer programs and the individualization of content...
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