Tag: Digital Strategy

APCO's digital team in Europe used a qualitative approach, that focused on the cultural contexts surrounding online conversations, to gained interesting insights into how various audiences interacted online to create a unique fan experience that was more virtual and unlike any other Champions League final ever before...

Welcome to Essential Bytes, where APCO’s team of digital strategists discuss their perspectives on the latest digital news, reveal challenges they’re facing and highlight the opportunities that lie ahead for brands online...

The world has changed and while you need to be aware and evolve, you can’t go quiet until you need your advocates again. A campaign that is nimble in managing against the evolving landscape and demonstrates an understanding of who its advocates are and what information they need to be able to take meaningful action is always going to be impactful. ..

COVID-19 has forced the 2020 campaigns—much less our connections with friends and family—into virtual mode for the foreseeable future...

As industry professionals, we have a responsibility to seek the truth and only share information from credible sources. As people and a community, we must always strive for an univocal relationship with the truth in everything we share...

In today's world, how can organizations engage with important events that they weren't invited to? APCO's Dan Smith shares a few digital tips and tricks to make your presence felt at events, even if you don't have any boots on the ground...

For organizations looking to use digital targeting to support their public affairs efforts, it’s important to understand what is and isn’t possible when it comes to individual or small group targeting using paid social, as well as best practices for reaching the right individuals and achieving the best result possible...

Understanding who and what influence decision makers online allows communicators to make more informed decisions about indirect influence strategies..

How does China’s social media landscape differ from the west? Who are the biggest players, and how can foreign companies leverage them? Here are the three key things multinational companies need to know about China’s current social media landscape, and how it differs from the west...

To grow your audience and spread your message in today’s noisy digital landscape, you need to change the way you communicate. This means working backwards from the traditional model and starting small...

Through my time as a community manager, I have learned these six key elements to successfully advocate for an entity’s brand on social media:..