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Meta-influence: How do you Influence an Influencer?

Understanding who and what influence decision makers online allows communicators to make more informed decisions about indirect influence strategies...
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China’s Social Media Landscape

How does China’s social media landscape differ from the west? Who are the biggest players, and how can foreign companies leverage them? Here are the three key things multinational companies need to know about China’s current social media landscape, and how it differs from the west....
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Flipping the Funnel

To grow your audience and spread your message in today’s noisy digital landscape, you need to change the way you communicate. This means working backwards from the traditional model and starting small....
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How to do Justice to Community Management

Through my time as a community manager, I have learned these six key elements to successfully advocate for an entity’s brand on social media:...
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APCO Forum blog posts represent the voice of the author and not necessarily the corporate position or policy of APCO Worldwide.
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