Tag: Digital Strategy
Is Your Business Posting on Social Media but Getting Nowhere?
This presentation will dive into the various ways you can improve your social media performance. It will take you through everything from posting content, advertising and reporting...Read More
PSG v. Bayern Final: Who Scored Big With Fans Online
APCO's digital team in Europe used a qualitative approach, that focused on the cultural contexts surrounding online conversations, to gained interesting insights into how various audiences interacted online to create a unique fan experience that was more virtual and unlike any other Champions League final ever before...Read More
Introducing Essential Bytes: Episode 1
Welcome to Essential Bytes, where APCO’s team of digital strategists discuss their perspectives on the latest digital news, reveal challenges they’re facing and highlight the opportunities that lie ahead for brands online...Read More
We’re Spending More Time Online: What Does That Mean for Digital Advocacy?
The world has changed and while you need to be aware and evolve, you can’t go quiet until you need your advocates again. A campaign that is nimble in managing against the evolving landscape and demonstrates an understanding of who its advocates are and what information they need to be able to take meaningful action is always going to be impactful. ..Read More
It Sure Doesn’t Feel Like an Election Year Anymore
COVID-19 has forced the 2020 campaigns—much less our connections with friends and family—into virtual mode for the foreseeable future...Read More
How Social Media Can Help and Hurt During COVID-19
As industry professionals, we have a responsibility to seek the truth and only share information from credible sources. As people and a community, we must always strive for an univocal relationship with the truth in everything we share...Read More
How to Engage at an Event When You’re Not Invited
In today's world, how can organizations engage with important events that they weren't invited to? APCO's Dan Smith shares a few digital tips and tricks to make your presence felt at events, even if you don't have any boots on the ground...Read More
What to Know About Targeting Individuals on Social
For organizations looking to use digital targeting to support their public affairs efforts, it’s important to understand what is and isn’t possible when it comes to individual or small group targeting using paid social, as well as best practices for reaching the right individuals and achieving the best result possible...Read More
Meta-influence: How do you Influence an Influencer?
Understanding who and what influence decision makers online allows communicators to make more informed decisions about indirect influence strategies..Read More
China’s Social Media Landscape
How does China’s social media landscape differ from the west? Who are the biggest players, and how can foreign companies leverage them? Here are the three key things multinational companies need to know about China’s current social media landscape, and how it differs from the west...Read More