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China’s 2020 Two Sessions: What It Means for Your Business

China's Two Sessions opened on May 21 and served as an opportunity to demonstrate control over the pandemic and outline a blueprint for the country’s future development....
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May’s Mental Health Awareness Month Hit Differently; What Will Summer Bring?

Mental health and mental wellbeing are obvious points of consideration during the ongoing COVID-19 pandemic. What have historically been taboo discussion topics—both inside and outside the corporate world—are now easily looming as a true known second-order health crisis....
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How America’s Transportation Industry Will Pave the Road to Recovery

With the world hitting reset and states reopening, this is a seminal moment to ask, “what if?” What if outcomes that once felt far beyond the transportation industry’s reach are now in sight?...
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Recognizing the Role and Responsibility the Food Industry Plays in All of Our Lives

The COVID-19 crisis has put a unique spotlight on food and food systems, revealing both strengths and weaknesses across sectors and practices. In some ways, it has placed consumers on a level playing field, but also exposed some deep inequalities....
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How Can CEOs Generate Media and Social Media Attention During a Crisis?

Media relations and social media communications are more important than ever during this time of fast-paced news cycles and endless Twitter debates, driven by the global COVID-19 pandemic....
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Looking Ahead: The New Israeli Government’s Main Challenges and Themes

In light of the COVID-19 pandemic, the new Israeli government will operate under “emergency” status for the first six months, advancing legislation solely related to the virus and its impact....
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Israel’s New Government: Two Camps Under One Roof

On May 17, 2020, Israel’s 35th government was sworn in, actualizing a power-sharing agreement between incumbent Prime Minister Benjamin Netanyahu and Blue and White party chief Benny Gantz....
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How Companies Can Help to Counter the Gender Inequality Caused by COVID-19

In a matter of months, the COVID-19 pandemic upended the lives of people everywhere. By adopting and expanding family-friendly policies and increasing the availability of employee assistance programs, companies will be in the best position to navigate the future post-COVID-19....
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How to Make Your Advertising Stand Out in the Crowded COVID-19 Pandemic Landscape

Research demonstrates that it is critical for brands to use their advertising to amplify their COVID-19 efforts and solidify their role in the community. As you develop advertising messaging here are three things to focus on as you build the right message....
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CAC 40 CEO’s Communication at the Time of the Coronavirus

APCO Worldwide’s team in Paris recently published a study on the CAC 40 CEOs’ communication strategies since the start of the COVID-19 pandemic. Ten CEOs have particularly distinguished themselves as leaders during the crisis....
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APCO Forum blog posts represent the voice of the author and not necessarily the corporate position or policy of APCO Worldwide.
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