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Measurement’s Need for a Responsible Revolution

Communication activities need to be more measurable and we need to act upon measurement data to revolutionise its value....
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Lean in, Listen and Deliver: What the Consumer of the Future Wants

How people spend their money is the reflection of what they care about. Consumers of the future have their own wants, and it is the responsibility of every corporate communicator to lean in, listen and craft an approach to deliver them....
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Meeting the Demands and Expectations of Consumers of the Future

To be prepared for tomorrow, companies need to build their reputation equity with the consumers of the future and the only way to do this is by being authentic. Companies need to act now by paying attention and showcasing their support for social causes....
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Environmental Stewardship Matters

President Trump’s decision yesterday to withdraw from the Paris climate agreement is reportedly at odds with many across the business community. Business leaders representing a diverse set of companies have come out against this decision to pull out of the agreement....
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What's Shaping the Role of Business in Society

In this video, Julie Jack, senior director within APCO’s Sustainable Growth & Corporate Responsibility practice, discusses the changing expectations for companies today. ...
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APCO Forum blog posts represent the voice of the author and not necessarily the corporate position or policy of APCO Worldwide.
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