Tag: Corporate Purpose

How can corporations live up to the expectations of Gen Z while also balancing the beliefs and attitudes of others?..

It has also influenced companies across sectors to embrace and prioritize environmental, social and governance (ESG) issues that impact the health and sustainability of their business...

The good news about this “now or never” moment is that we are seeing a reinvigorated push for innovation to explore new climate solutions..

Focusing on the ESG factors of supply chain management is no longer “just” a communications strategy but a strategic necessity...

As we approach the season of giving, one way to increase employee engagement is through philanthropic initiatives. ..

As the corporate world aligns around an ESG framework and stakeholder capitalism, leadership is must put equity and inclusion at the center of the agenda...

As the economics of business changes, corporations need to reelevate their talent strategy to compete globally. Diversity is a business imperative and not just "the right thing to do." Building a more inclusive workforce offers different perspectives and provides the innovation, creativity, and acceleration of positive change that companies need to ensure long-term success...

The traditional philanthropy sector is having its own reckoning with race—confronting its roots in wealth disparities and paternalistic, colonial approaches, and moving towards justice-centered giving, redistributing power and investing in community-led solutions...

As 2021 kicks off, let’s think about the kind of society we want, because we have an opportunity to rebuild society better, healthier and more supportive. While change won’t happen overnight, we can make the choice to do better not just for ourselves and our businesses, but also for the people who lost their lives, livelihoods and loved ones over the past year...

Corporate purpose has increasingly become a watchword for companies looking to distinguish themselves in the modern era. 2020 has proved that the future is uncertain, change is ever-present and those companies that react quickly and adapt to uncertainties are better placed to come back stronger...

COVID-19 has moved faster than any country or company could have imagined or prepared for. Focusing on your organization’s purpose can help employees feel a sense of normalcy and ensure that they are thinking about the future...

Performance data increasingly demonstrate superior long-term financial results from companies taking action on Social, Environmental and Governance (ESG) factors material to their business. Profit and purpose are not mutually exclusive.   ..

Twitter is stepping back from political ads; what does that mean for issue and advocacy campaigns?..

The investors of today understand that successful companies need to be able to drive innovation and deliver transformative solutions that benefit customers and society...

The role of the CEO as a business or corporate diplomat for their company reflects a reset in politics, business and society...

For many, corporate purpose has been co-opted and exploited. So, what can brands do to change that and take a meaningful stance?..