Tag: Corporate Purpose

Corporate purpose has increasingly become a watchword for companies looking to distinguish themselves in the modern era. 2020 has proved that the future is uncertain, change is ever-present and those companies that react quickly and adapt to uncertainties are better placed to come back stronger...

COVID-19 has moved faster than any country or company could have imagined or prepared for. Focusing on your organization’s purpose can help employees feel a sense of normalcy and ensure that they are thinking about the future...

Performance data increasingly demonstrate superior long-term financial results from companies taking action on Social, Environmental and Governance (ESG) factors material to their business. Profit and purpose are not mutually exclusive.   ..

Twitter is stepping back from political ads; what does that mean for issue and advocacy campaigns?..

The investors of today understand that successful companies need to be able to drive innovation and deliver transformative solutions that benefit customers and society...

The role of the CEO as a business or corporate diplomat for their company reflects a reset in politics, business and society...

For many, corporate purpose has been co-opted and exploited. So, what can brands do to change that and take a meaningful stance?..