Tag: Corporate Purpose
Diverse Hiring: Seven Ways to Help Your Business Thrive
As the economics of business changes, corporations need to reelevate their talent strategy to compete globally. Diversity is a business imperative and not just "the right thing to do." Building a more inclusive workforce offers different perspectives and provides the innovation, creativity, and acceleration of positive change that companies need to ensure long-term success...
Read MoreAccelerating Philanthropy: How We Must Evolve to Address Racial Justice
The traditional philanthropy sector is having its own reckoning with race—confronting its roots in wealth disparities and paternalistic, colonial approaches, and moving towards justice-centered giving, redistributing power and investing in community-led solutions...
Read More2021: An Opportunity to Build a Better and Healthier World
As 2021 kicks off, let’s think about the kind of society we want, because we have an opportunity to rebuild society better, healthier and more supportive. While change won’t happen overnight, we can make the choice to do better not just for ourselves and our businesses, but also for the people who lost their lives, livelihoods and loved ones over the past year...
Read More2020 Proves Corporate Purpose is More Important Than Ever
Corporate purpose has increasingly become a watchword for companies looking to distinguish themselves in the modern era. 2020 has proved that the future is uncertain, change is ever-present and those companies that react quickly and adapt to uncertainties are better placed to come back stronger...
Read MoreEngaging Employees During and After COVID-19
COVID-19 has moved faster than any country or company could have imagined or prepared for. Focusing on your organization’s purpose can help employees feel a sense of normalcy and ensure that they are thinking about the future...
Read MoreFive Questions to Assess an Authentic Corporate Purpose
Performance data increasingly demonstrate superior long-term financial results from companies taking action on Social, Environmental and Governance (ESG) factors material to their business. Profit and purpose are not mutually exclusive. ..
Read MorePolitical Advertising: Twitter Makes a Change
Twitter is stepping back from political ads; what does that mean for issue and advocacy campaigns?..
Read MoreThe Journey Towards Stakeholder Value
The investors of today understand that successful companies need to be able to drive innovation and deliver transformative solutions that benefit customers and society...
Read MoreThe Importance of Corporate Vision and Values
The role of the CEO as a business or corporate diplomat for their company reflects a reset in politics, business and society...
Read MoreRediscovering True Brand Purpose
For many, corporate purpose has been co-opted and exploited. So, what can brands do to change that and take a meaningful stance?..
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