What Would It Mean for Values to Drive Your Business?
If you are truly committed to maximizing business performance, attracting and retaining the best talent, and contributing to a broader societal mission, then you also must do the work to define (or more ideally, co-create) your company’s core values, to establish internal programs and processes that reinforce them, and to integrate them into every aspect of the business, every expression of the brand. ...Read More
Can We Cannabiz?
Cannabis is quickly becoming the “next big thing” on the cusp of breaking through all aspects of society: from medicine and beauty to food and beverages. Here are three key elements for brands and communication professionals to consider when prepping for its U.S. market entry....Read More
Social Risk: Don’t Say It, Do It.
Taking a stance on social and political issues is no longer enough for corporate leaders to receive recognition and trust from the public and other stakeholders. It is actions that speak for corporations’ attitude and allow them to stand out from competitors....Read More
Social Risk: Insights from APCO’s IAC
To better understand the expectations placed on businesses by society and leaders today, we surveyed a select group of 16 members of APCO’s International Advisory Council (IAC), and asked them to share their perspective on social risk....Read More
Does Your Company Know its Social Footprint?
High expectations and the eroded control of the corporate narrative have joined forces to create a new category of enterprise risk: Social Risk. Companies who integrate social risk into their strategic planning will earn the license to sustainably operate in this new landscape....Read More
How Companies Navigate the New Normal
As corporate playbooks are getting re-written on a daily basis to keep up with this rapidly changing environment, companies are asking: How do I respond in this day and age? ...Read More
What Does Storytelling Actually Mean?
Every day, people read countless tweets and posts and see hundreds of images. The same applies on videos too. It’s overwhelming. All of that noise makes a communications specialist’s mission more difficult, requiring the highest level of creativity and clarity when it comes to messaging and objectives....Read More
Social Risk Case Study: Coca-Cola
Corporate communications expert Barie Carmichael takes a closer look a companies managing their social risks and shares a case study on Coca-Cola via the Washington Post....Read More
How to Navigate “Italy First”
Italy sent shivers down Europe’ spine as anti-establishment Five Stars and hard right Lega formed a government almost two weeks ago. Companies, organisations and governments dealing with Italy will need to navigate a transformed and multi-layered landscape....Read More
When Sorry Isn't Enough
The U.S. public is feeling empowered to use social media to document or talk about a company’s wrong doing, an APCO Insight survey conducted last year found. Here are three guidelines for how to prevent a reputation backlash. ...Read More