Tag: Corporate Brand Communication
Engaging Activists in the Age of Activism
Activist groups are finding ways to amplify their voice more effectively in the corporate world, leveraging the culture of consumer activism to businesses...
Read MoreRethinking Companies’ Offer and Positioning in a Transformed Tourism Scenario
As tourism recovers we see that the way people travel, the experiences they look for and, consequently, the services they demand have changed for good...
Read MoreSuper Bowl LV Ad Review: The Greatest Ever
When it comes to advocacy and adding to societal value, this year's Super Bowl was again one where only a handful of ads rose to the level of the brands recognizing and embracing their strengths...
Read MoreMedia in 2021: Earn it, Own it and Share it
The media landscape has been changing and contracting for years, and will continue to do so in 2021. Content is still the key to successful media coverage and here are a few ways to prepare your media programs for the year ahead...
Read MoreCSR and Advocacy After COVID-19
While there still are many uncertainties about what the post-COVID-19 reality will look like for society, observers and experts agree that the format, focus and expectations around social advocacy will change. As a result, companies should evolve their original CSR pathway to meet new social and consumer environment...
Read MoreFive Lessons PR Pros Can Learn from Dungeons & Dragons
Even if you’ve never heard of Dungeons & Dragons, you’re familiar with the fight to get your messages out. It’s a battle to cut through the noise and reach your audiences. Sometimes competitors and the news cycle seem like monsters. So, we’re taking a page from the Player’s Handbook. Here are some lessons communicators can learn from our favorite tabletop roleplaying game...
Read MoreThought Leadership Opportunities Presented by Major Global Events in 2020
Major global events provide excellent platforms for companies to demonstrate and strengthen their thought leadership in tackling global issues, and some of the major international events that will take place in 2020 will help to develop tangible and intangible legacies for future generation...
Read MoreMajor Trends Influencing Health Communications
Health care in the United States is a $2.8 trillion, rapidly-changing and increasingly complex industry. ..
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