Tag: Corporate Advocacy

As both ESG and Gen Z become increasingly important elements of organizational strategy, and as Gen Z’s views also influence other generations, it’s essential that leaders thoughtfully consider where these two intersect...

America is exhausted and brands offered A-list celebrities and light humor-driven Super Bowl ads. Bill Dalbec analyses Super Bowl LVII ads...

In October, APCO surveyed the U.S. general public to understand views on the role of companies in this divided culture, revealing areas of both consensus and division...

Incorporating social impact into a strategic digital plans is an important way to increase social awareness...

I have long posited that on this biggest of stages, the best brands choose to highlight who they are, what they stand for and celebrate the people who make them possible—their employees and customers...

The challenges of today’s interdependent and interconnected world dictate responses and issue management that require leadership based on sensitivity, adaptability and agility...

For many, corporate purpose has been co-opted and exploited. So, what can brands do to change that and take a meaningful stance?..

The story of Pride today has changed. Instead of the desperate “Why don’t you do something?” the question of Pride 2018 has become: “What are you doing?.”..

The U.S. public is feeling empowered to use social media to document or talk about a company’s wrong doing, an APCO Insight survey conducted last year found. Here are three guidelines for how to prevent a reputation backlash. ..

International Women’s Day is certainly a time of reflection for many and I am no exception...

Traditionally advocacy has been seen as government relations where registered lobbyists walked the halls of Capitol buildings advocating for special interests. Today, advocacy is about building a movement. People want to get involved and make change for the issues that they care about...

Our research, as well as Fortune's, shows that employees are the centerpiece to any true expression of commitment to global citizenship...

Across categories—from apparel to automotive, food and beverage to personal care—global competition, new domestic entrants, and digital transformation are making it more difficult for brands to stand out, to differentiate, to win new customers, to maintain loyalty, and to achieve word of mouth buzz. ..

On Tuesday, Starbucks announced it would close 8,000 stores for racial-bias education training May 29...

Celebrating the 30th anniversary of “Just Do It,” a campaign and slogan that have become synonymous with the brand, this ad may be Nike’s boldest statement yet as it takes on the issues of police brutality and racial injustice. ..

When a team volunteer opportunity is skills-based, it’s often even more impactful, both to the organization or people being served and the volunteers...