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Rediscovering True Brand Purpose

For many, corporate purpose has been co-opted and exploited. So, what can brands do to change that and take a meaningful stance?...
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GDPR: An Opportunity for Companies to Shine?

This week, the European Union’s new General Data Protection Regulation (GDPR) goes into effect, to the frustration of many international tech giants. This regulation represents a dramatic move toward consumer protection in a world increasingly driven by big data. ...
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The story of Pride today has changed. Instead of the desperate “Why don’t you do something?” the question of Pride 2018 has become: “What are you doing?.”...
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When Sorry Isn't Enough

The U.S. public is feeling empowered to use social media to document or talk about a company’s wrong doing, an APCO Insight survey conducted last year found. Here are three guidelines for how to prevent a reputation backlash. ...
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Take A Look In The Mirror

International Women’s Day is certainly a time of reflection for many and I am no exception....
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Advocacy Campaigns Designed for Today

Traditionally advocacy has been seen as government relations where registered lobbyists walked the halls of Capitol buildings advocating for special interests. Today, advocacy is about building a movement. People want to get involved and make change for the issues that they care about....
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The Best Corporate Advocacy Starts at Home

Our research, as well as Fortune's, shows that employees are the centerpiece to any true expression of commitment to global citizenship....
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The Importance in Standing for Something

Across categories—from apparel to automotive, food and beverage to personal care—global competition, new domestic entrants, and digital transformation are making it more difficult for brands to stand out, to differentiate, to win new customers, to maintain loyalty, and to achieve word of mouth buzz. ...
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Starbucks Turns Their Response Into Action

On Tuesday, Starbucks announced it would close 8,000 stores for racial-bias education training May 29....
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Polling Supports Nike Just Doing It

Celebrating the 30th anniversary of “Just Do It,” a campaign and slogan that have become synonymous with the brand, this ad may be Nike’s boldest statement yet as it takes on the issues of police brutality and racial injustice. ...
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APCO Forum blog posts represent the voice of the author and not necessarily the corporate position or policy of APCO Worldwide.
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