Tag: Corporate Advocacy
How to “Show Up” for This Year’s Pride
While there won’t be parades this year, it doesn’t mean that Pride is canceled altogether. Rather, it is an opportunity for brands and corporations to turn flashy shows of support into action. It is a time for change...
Read MoreLeadership Skills to Navigate Volatility and Uncertainty
The challenges of today’s interdependent and interconnected world dictate responses and issue management that require leadership based on sensitivity, adaptability and agility...
Read MoreRediscovering True Brand Purpose
For many, corporate purpose has been co-opted and exploited. So, what can brands do to change that and take a meaningful stance?..
Read MoreThe story of Pride today has changed. Instead of the desperate “Why don’t you do something?” the question of Pride 2018 has become: “What are you doing?.”..
Read MoreWhen Sorry Isn't Enough
The U.S. public is feeling empowered to use social media to document or talk about a company’s wrong doing, an APCO Insight survey conducted last year found. Here are three guidelines for how to prevent a reputation backlash.
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Read MoreTake A Look In The Mirror
International Women’s Day is certainly a time of reflection for many and I am no exception...
Read MoreAdvocacy Campaigns Designed for Today
Traditionally advocacy has been seen as government relations where registered lobbyists walked the halls of Capitol buildings advocating for special interests. Today, advocacy is about building a movement. People want to get involved and make change for the issues that they care about...
Read MoreThe Best Corporate Advocacy Starts at Home
Our research, as well as Fortune's, shows that employees are the centerpiece to any true expression of commitment to global citizenship...
Read MoreThe Importance in Standing for Something
Across categories—from apparel to automotive, food and beverage to personal care—global competition, new domestic entrants, and digital transformation are making it more difficult for brands to stand out, to differentiate, to win new customers, to maintain loyalty, and to achieve word of mouth buzz. ..
Read MoreStarbucks Turns Their Response Into Action
On Tuesday, Starbucks announced it would close 8,000 stores for racial-bias education training May 29...
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