Tag: Corporate Advocacy
Gen Z to Corporate Leaders: Your ESG Strategy Needs a Glow Up
As both ESG and Gen Z become increasingly important elements of organizational strategy, and as Gen Z’s views also influence other generations, it’s essential that leaders thoughtfully consider where these two intersect...
Read MoreSuper Bowl 57 Ad Review: Brands Don’t Connect
America is exhausted and brands offered A-list celebrities and light humor-driven Super Bowl ads. Bill Dalbec analyses Super Bowl LVII ads...
Read MoreSurprising Truths About Corporate Advocacy
In October, APCO surveyed the U.S. general public to understand views on the role of companies in this divided culture, revealing areas of both consensus and division...
Read MoreAdvocacy and Digital Media
Incorporating social impact into a strategic digital plans is an important way to increase social awareness...
Read MoreSuper Bowl LVI Ad Review: A Great Game but Great Ads Are Absent
I have long posited that on this biggest of stages, the best brands choose to highlight who they are, what they stand for and celebrate the people who make them possible—their employees and customers...
Read MoreLeadership Skills to Navigate Volatility and Uncertainty
The challenges of today’s interdependent and interconnected world dictate responses and issue management that require leadership based on sensitivity, adaptability and agility...
Read MoreRediscovering True Brand Purpose
For many, corporate purpose has been co-opted and exploited. So, what can brands do to change that and take a meaningful stance?..
Read MoreThe story of Pride today has changed. Instead of the desperate “Why don’t you do something?” the question of Pride 2018 has become: “What are you doing?.”..
Read MoreWhen Sorry Isn't Enough
The U.S. public is feeling empowered to use social media to document or talk about a company’s wrong doing, an APCO Insight survey conducted last year found. Here are three guidelines for how to prevent a reputation backlash.
..
Read MoreTake A Look In The Mirror
International Women’s Day is certainly a time of reflection for many and I am no exception...
Read More