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Taking a Stand: How Companies Should Choose Their Messages

In today’s era of polarizing politics and gridlocked policy, companies’ ability to take a stand is becoming more important than ever before. While selecting an appropriate cause can be challenging, it can also be extremely rewarding, both financially and reputationally...
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Social Risk: Teaming up for Advocacy

Today’s polarized political climate has created a difficult advocacy environment for companies and associations to accomplish nearly anything. Ganging up on a problem together, while often difficult to corral, significantly increases the odds of success...
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Social Risk: Insights from APCO’s IAC

To better understand the expectations placed on businesses by society and leaders today, we surveyed a select group of 16 members of APCO’s International Advisory Council (IAC), and asked them to share their perspective on social risk...
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Celebrity Activists Lend Lower Credibility to Companies

Is a marriage of ideals with a celebrity activist a smart partnership? ..
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Investing in our Shared Future

How can business leaders address pressing social issues without veering too far from their core mission or alienating a substantial segment of their investors or customers? In search of answers, APCO Worldwide recently conducted an extensive survey of 1,000 of the nation’s most informed (and influential) consumers about their opinions on corporate advocacy. ..
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When Companies Take a Stand

In this politically charged atmosphere, how does a company take on an issue like immigration successfully? Our research indicates that companies can be most effective on immigration if they make the business case for their action or use their business expertise to address the issue. ..
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