Tag: Consumer of the Future

We’re operating in a divisive digital environment where people are actively advocating for issues, only engaging with brands that align with their values and being openly vocal about brands they think are doing it wrong. The pressure is on for companies to continually push towards and build authentic connections with their key audiences...

Fundamental trends are shaping the future of the travel and hospitality industry. It will be those destinations that can adapt and cater to these evolving expectations that will succeed as travelers seek new and dynamic experiences around the world...

Flying under the radar has been a common strategy for many companies that did not want to be involved in sensitive issues. However, there is no space left under the radar today. The expectation is that companies act, and those actions must connect to their values and culture. ..

To be prepared for tomorrow, companies need to build their reputation equity with the consumers of the future and the only way to do this is by being authentic. Companies need to act now by paying attention and showcasing their support for social causes...

Today, advertisers have more mediums than ever before to deliver their messages. Whatever creative messaging or clever medium is used in the future, one old-fashioned principle will continue to be critical to winning and retaining consumers—trustworthiness...

Even with a shrinking number of print outlets, there are plentiful opportunities today to get our stories and messages in front of and shared among our target audiences. The way people consume media is going to continue to evolve, but the role of media relations in the communications mix remains complex and relevant...

For a long time, communicators have said that we need to reach, target and engage our consumers with great creative. Instead, we need to be expanding how we talk about creative to reach the consumers of the future...

The investors of today understand that successful companies need to be able to drive innovation and deliver transformative solutions that benefit customers and society...