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The Last 2020 Digital Trends Post You Need to Read

There have been countless 2020 trends posts written as we enter the new decade. APCO's European digital team takes a closer look at which of the many-predicted trends will matter most to our industry in 2020 and beyond....
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Measurement’s Need for a Responsible Revolution

Communication activities need to be more measurable and we need to act upon measurement data to revolutionise its value....
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APCO Forum blog posts represent the voice of the author and not necessarily the corporate position or policy of APCO Worldwide.
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