Communicators, Don Your Space Suits!
In a few days, on July 15, less than two months after Crew Dragon took off from Florida’s Cape Canaveral, the Emirates Mars Mission (an APCO client), part of the UAE’s National Space Program, is set to launch its Mars probe. Now is the time for communicators to don their space suits and contribute their creativity as well as skills in storytelling, public relations, and public affairs to propel the space industry forward, while helping a deeply divided public see beyond its differences...Read More
Five Lessons PR Pros Can Learn from Dungeons & Dragons
Even if you’ve never heard of Dungeons & Dragons, you’re familiar with the fight to get your messages out. It’s a battle to cut through the noise and reach your audiences. Sometimes competitors and the news cycle seem like monsters. So, we’re taking a page from the Player’s Handbook. Here are some lessons communicators can learn from our favorite tabletop roleplaying game...Read More
A ‘New Normal’ for Healthcare Communicators Post COVID-19
As painful, bewildering and traumatic as the past few weeks have been for businesses and society at large, one thing is clear: what we should really be hoping for is a return to ‘a new normal’—a world where we apply the many learnings of the current crisis and emerge stronger...Read More
The Last 2020 Digital Trends Post You Need to Read
There have been countless 2020 trends posts written as we enter the new decade. APCO's European digital team takes a closer look at which of the many-predicted trends will matter most to our industry in 2020 and beyond...Read More