Tag: Communication

Solidifying a hospital brand requires a clear narrative, consistent storytelling and a boldness to work with partners in new ways. ..

Now, more than ever, the integrity of the healthcare industry depends on resilient proactive and reactive cybersecurity measures. Assembling a cyber crisis communications plan is a business decision that represents an organization’s commitment to its customers and reputation...

COVID-19 has had a profound impact around the world. The use of digital technology to facilitate effective communication has intensified and cutting-edge tech is booming...

We’re operating in a divisive digital environment where people are actively advocating for issues, only engaging with brands that align with their values and being openly vocal about brands they think are doing it wrong. The pressure is on for companies to continually push towards and build authentic connections with their key audiences...

Artificial intelligence has unleashed a new wave of digital disruption, and we are already seeing its application and benefits across the communications industry spectrum...

With the rise of AI, we have the best tools in history at our disposal to solve complex problems. Companies need to stay ahead of the curve and embrace the change, or risk playing catch up...

After the transformation in PR prompted by digital, we are once again at another inflection point. There is an upsurge in public affairs today. There are a number of skill sets which go into making a successful 'Public Affairs' professional and inherent skill sets present in PR professionals uniquely positions them to take advantage and diversify their career opportunities in 'Public Affairs'...

Leaders can be more effective advocates for their company, employees, shareholders, stakeholders, or constituents by considering several key approaches to be mindful of in 2019. ..

In a media environment where both public and private organizations are repeatedly placed under scrutiny by an increasingly values-driven public, communicators are struggling to address the complex issues that impact trust and reputation...

Health care in the United States is a $2.8 trillion, rapidly-changing and increasingly complex industry. ..

There has been a lot said over the last few days about John McCain’s legacy. Yet, lost in a sea of accolades, is John McCain the communicator; fervent defender of the press, practitioner of crisis communications, and the undisputed king of straight talk...