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Stepping Up and Standing for Something

We’re operating in a divisive digital environment where people are actively advocating for issues, only engaging with brands that align with their values and being openly vocal about brands they think are doing it wrong. The pressure is on for companies to continually push towards and build authentic connections with their key audiences....
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Adopting Artificial Intelligence in Manufacturing

While there’s no doubt that the complexities and unknowns of AI technology present challenges to companies and raise concern among workers in the manufacturing sector, the risks of inaction are too great for companies. Fostering trust through communication is the best guarantee of smooth introduction and adoption of AI....
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Riding the AI Communications Tidal Wave

Artificial intelligence has unleashed a new wave of digital disruption, and we are already seeing its application and benefits across the communications industry spectrum....
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Embracing the Brave New World of AI

With the rise of AI, we have the best tools in history at our disposal to solve complex problems. Companies need to stay ahead of the curve and embrace the change, or risk playing catch up....
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Public Affairs is at an Inflection Point in India

After the transformation in PR prompted by digital, we are once again at another inflection point. There is an upsurge in public affairs today. There are a number of skill sets which go into making a successful 'Public Affairs' professional and inherent skill sets present in PR professionals uniquely positions them to take advantage and diversify their career opportunities in 'Public Affairs'....
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How Leaders Can Be Effective Advocates in 2019

Leaders can be more effective advocates for their company, employees, shareholders, stakeholders, or constituents by considering several key approaches to be mindful of in 2019. ...
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Adapting to the Age of Fake News

In a media environment where both public and private organizations are repeatedly placed under scrutiny by an increasingly values-driven public, communicators are struggling to address the complex issues that impact trust and reputation....
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Major Trends Influencing Health Communications

Health care in the United States is a $2.8 trillion, rapidly-changing and increasingly complex industry. ...
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John McCain’s Legacy as a Communicator

There has been a lot said over the last few days about John McCain’s legacy. Yet, lost in a sea of accolades, is John McCain the communicator; fervent defender of the press, practitioner of crisis communications, and the undisputed king of straight talk....
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APCO Forum blog posts represent the voice of the author and not necessarily the corporate position or policy of APCO Worldwide.
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