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For Retailers, Stakeholder Engagement Will Shape Holiday Season Success or Failure

While most of the high-tech, operational changes that will help the holiday season are already underway, companies hoping to drive traffic to their brick and mortar locations should now take the time to focus on stakeholder communication and engagement. For retailers, agility in communications, especially with and by employees, will make it easier to close out the year coming back stronger...
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How Brands Can Build Equity and Stay Authentic to Their Values

Here some critical principles for organizations to keep top of mind as they plan and execute new campaigns and optimize existing ones...
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For U.S. Organizations, Recovery Plans Begin Within

It is important for organizations to understand that while the pandemic has tested their resiliency like never before, their long-term viability depends upon the consumers who will ultimately judge them on their ability to effect real change...
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Lessons from the Pandemic About How to Scale Up Digital Health in Europe

The COVID-19 pandemic has exposed some of the structural weaknesses and inefficiencies of health systems across Europe. This has increased public and political awareness about the need to invest more in health. The way the crisis was handled by national governments particularly fueled discussions about the digitalization of the health sector, in many cases proving that a transition to more digital health services and applications is possible when push comes to shove—at least temporarily...
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The Road Ahead Beyond Pandemic and Shutdowns

As we have discovered over the past few months, the construction industry has shown that staying open safely during the COVID-19 pandemic can lead many sectors—from energy to transportation—to continue serving the public...
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How Restaurants & Retail Businesses Can Outsmart COVID-19

As the COVID-19 pandemic continues to surge in certain parts of the United States, restaurant and retail sectors are caught in the middle of a political and public health tug-of-war. While tactics to safely reopen stores and restaurants continue to evolve, discussions are turning to how to adapt to phased reopening orders while building consumer confidence and coming up with new ways to secure financial viability. With uncertainty abound, how are restaurant and retail businesses charting the future?..
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CSR and Advocacy After COVID-19

While there still are many uncertainties about what the post-COVID-19 reality will look like for society, observers and experts agree that the format, focus and expectations around social advocacy will change. As a result, companies should evolve their original CSR pathway to meet new social and consumer environment...
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Companies Risk “Digital Doomsday” as Employees Return to Offices

Corporate offices in the United States are beginning to reopen as social distancing mandates tied to COVID-19 ease. The hope is that businesses across the country can return to normal. But a lasting threat from the pandemic exists on the cyber front. Companies are now facing a potential “doomsday” scenario that could play out over months, if not years...
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Earning Trust and Taking Clear Action Are Central to Tourism’s Rebuild

Governments and the travel industry will both need to earn trust through the actions that they take to revitalise tourism in the wake of COVID-19. That was the central outtake of an APCO Worldwide webinar, held in association with The Ambassador Partnership, that examined the pressures, priorities, parameters and practicalities of enabling tourism to recover and making mass travel feasible again, with differing timelines and considerations for every country in determining the steps required and when they can be applied...
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The Silver Lining to Our Struggles with Online Learning

The COVID-19 pandemic and the challenges we have faced globally to support learning have also, once again, brought to light significant inequities in the opportunities available to young people who have access to high-speed internet and those who do not...
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