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The Four Principles of Champion Brands: China

Since 1999, the year China’s "Going Out" strategy was first announced, China has dreamed of creating global brands. ..
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Super Bowl LI Ad Roundup

To say that Super Bowl advertisers were operating in a new era this year is a bit of an understatement. ..
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How do Millennials View Corporate Responsibility

A majority of American Millennials sense a shift in the balance of power between government and business...
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Corporate Reputation in the Trump Administration

In 2017, many large corporations will face a delicate balancing act. ..
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