Tag: Champion Brand
The Four Principles of Champion Brands: China
Since 1999, the year China’s "Going Out" strategy was first announced, China has dreamed of creating global brands. ..
Super Bowl LI Ad Roundup
To say that Super Bowl advertisers were operating in a new era this year is a bit of an understatement. ..
How do Millennials View Corporate Responsibility
A majority of American Millennials sense a shift in the balance of power between government and business...
Corporate Reputation in the Trump Administration
In 2017, many large corporations will face a delicate balancing act. ..
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APCO Forum blog posts represent the voice of the author and not necessarily the corporate position or policy of APCO Worldwide.