Tag: Champion Brand

This month’s Super Bowl LV will be different. There will be a limited number of fans inside the stadium and likely (hopefully) fewer large watch parties. Adding to the disruption of this annual spectacle are the numerous long-standing brands that have decided to take a pass and not advertise in the game...

Since 1999, the year China’s "Going Out" strategy was first announced, China has dreamed of creating global brands. ..

To say that Super Bowl advertisers were operating in a new era this year is a bit of an understatement. ..

A majority of American Millennials sense a shift in the balance of power between government and business...

In 2017, many large corporations will face a delicate balancing act. ..