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Effective Advocacy For Today and Tomorrow

Advocacy campaigns must be innovative, nimble and constantly rethinking and reevaluating whether their tactics are successful..
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A Talent Acquisition Advertising Guide During the “Great Resignation”

The campaigns with the best results are collaborative between communications and talent teams and provide a full-funnel approach to talent acquisition. ..
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It Sure Doesn’t Feel Like an Election Year Anymore

COVID-19 has forced the 2020 campaigns—much less our connections with friends and family—into virtual mode for the foreseeable future...
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The Ground War – What it Takes to Become No. 45

The final days of Presidential campaigns are not glamourous. They are hard work. There is little sleep. Everybody is stressed. Campaign staffers have planned for months, if not years for this moment. The “ground game” always matters, but when candidates are polling within three to five points of one another, the campaign with the better field operation usually wins...
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