Evolved, Involved Creative
For a long time, communicators have said that we need to reach, target and engage our consumers with great creative. Instead, we need to be expanding how we talk about creative to reach the consumers of the future....Read More
Can We Cannabiz?
Cannabis is quickly becoming the “next big thing” on the cusp of breaking through all aspects of society: from medicine and beauty to food and beverages. Here are three key elements for brands and communication professionals to consider when prepping for its U.S. market entry....Read More
How Companies Navigate the New Normal
As corporate playbooks are getting re-written on a daily basis to keep up with this rapidly changing environment, companies are asking: How do I respond in this day and age? ...Read More
What Does Storytelling Actually Mean?
Every day, people read countless tweets and posts and see hundreds of images. The same applies on videos too. It’s overwhelming. All of that noise makes a communications specialist’s mission more difficult, requiring the highest level of creativity and clarity when it comes to messaging and objectives....Read More
Super Bowl LII Ad Review
In a game that was close and exciting until the end, the commercials, however, did not have the same sort of drama, with a few hits among many misses....Read More
Even a Place Can Be a Unique Brand
How does one go about branding a place? The first step is research. Most enterprises fail due to lack of relevant and constructive research. ...Read More
What's Next for Consumer Advocacy Programs
Conversations about your brand are happening in every nook and cranny of the Internet — among friends, family, colleagues and individuals who influence the opinions of millions of followers. There’s value and risk, in those conversations, which is why executives around the globe are showing increased interest in adding consumer advocacy programs to their marketing mix. Why is this critical for your brand?...Read More