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Super Bowl LIV Ad Review

Much like the game itself, Super Bowl LIV advertisers played it pretty safe with their offerings. Bill Dalbec, managing director of APCO Insight, takes a closer look at the commercials, companies and brands that aligned to a higher purpose of advocating on behalf of their key stakeholders on game day....
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America Speaks: Super Bowl LIV Edition

A new APCO Insight survey of 1,000 U.S. adults finds most Americans are planning to watch the Super Bowl, with high engagement about the well-hyped commercials and a slight rooting favorite....
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Opinion Research Essentials to Look for in 2020

With the upcoming 2020 U.S. Presidential election set lead to an increased focus on the polling industry, here are a few keys to help you navigate the polling deluge to come in 2020 and how it can apply to your business, whether you’re conducting research or building a business plan....
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Meeting the Demands and Expectations of Consumers of the Future

To be prepared for tomorrow, companies need to build their reputation equity with the consumers of the future and the only way to do this is by being authentic. Companies need to act now by paying attention and showcasing their support for social causes....
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Associations Rising

APCO's 2019 TradeMarks study shows that, while trade associations may have their challenges, being an effective policy advocate is not one of them....
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The Public’s Perception of AI

Discussions around AI and its potential impact are becoming increasingly common in corporate boardrooms around the world. To understand how consumers view the adoption of AI in the marketplace, APCO asked the American public about its perceptions and understandings of the technology....
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Is the Public Ready for Facial Recognition Technology?

It’s easy for conversations about new technology to devolve into fears of a dystopian world. To gain trust and bring the public along, the benefits of the technology must be clearly evident to justify the losses....
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Will a Single-Payer System will Lead to Rationing

Majority of U.S. health care providers and opinion-leading consumers say single-payer system will lead to rationing of access to health care....
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Patient Autonomy & Alternative Routes of Care

Health care providers (HCPs)are acutely aware of the impact of socio-political shifts on costs of care, which makes salient how HCPs view the "patient as partner" model. ...
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Health Care Providers: Morale on the Brink

There is a middling of morale amongst health care providers, leaving questions about the future sustainability of the profession....
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APCO Forum blog posts represent the voice of the author and not necessarily the corporate position or policy of APCO Worldwide.
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