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US 2020 Election - Early Results

Election Day is now complete, with days (and possibly weeks) remaining until a winner of the presidential race can be determined. Get early results and analysis from APCO's Public Affairs team in D.C...
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Essential Bytes: Grassroots Advocacy with Phone2Action

While person-to-person interaction is at an all-time low as we struggle to flatten the curve of COVID-19 cases, grassroots advocacy and social media engagement is at an all-time high. Phone2Action’s Stephanie Stouffer, an APCO alumna, joins our hosts on the latest episode of Essential Bytes to discuss the unique opportunities presented by the unified collectives emerging online in the wake of COVID-19 and renewed calls for social justice...
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Keio University Adovacy Campaigning Lecture Recap

As a leading global company in public affairs and strategic communication, APCO's Tokyo office had the opportunity to hold a lecture on advocacy campaigning with a class of international and Japanese students at Keio University...
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Advocacy and the EU Green Agenda in 2020

The coronavirus pandemic has put most of Europe on lockdown over the past few months—EU advocacy, however, is going strong. Having quickly learned the rules of the new “virtual” normal, the wide range of EU interest groups have not missed the chance to use these unprecedented circumstances to defend their interests, some even more actively and vocally than ever. The kick-off of the German Presidency of the EU Council on 1 July is likely to open the window for engagement around the EU energy and sustainability policies even wider...
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We’re Spending More Time Online: What Does That Mean for Digital Advocacy?

The world has changed and while you need to be aware and evolve, you can’t go quiet until you need your advocates again. A campaign that is nimble in managing against the evolving landscape and demonstrates an understanding of who its advocates are and what information they need to be able to take meaningful action is always going to be impactful. ..
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Empowerment Through Advocacy

The most impactful piece of advice, which I learned in a rather unorthodox way, is to advocate not only for yourself but for your teammates as well. This simple lesson in transparency and advocacy is even more relevant today, as companies consider diversity, equity and inclusion practices at greater lengths...
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Employee Advocates: the Future of Stakeholder Engagement and Influence

As the proliferation of social content from corporations and brands continues, the future of effective and authentic stakeholder engagement and influence lies in employee advocates...
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How to Influence People to Engage in Your Advocacy Efforts

Influencing activists to effectively engage the target audience is difficult. Focusing on targeted and trusted outreach and highlighting the urgency of their own action can set an advocacy campaign apart...
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5 Hurdles of Digital Advocacy in 2019

The digital advocacy landscape is different in 2019 than it was in 2009. But these five hurdles of digital advocacy are what we expect to hold true over time – however our digital landscape changes...
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Rediscovering True Brand Purpose

For many, corporate purpose has been co-opted and exploited. So, what can brands do to change that and take a meaningful stance?..
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