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Rediscovering True Brand Purpose

For many, corporate purpose has been co-opted and exploited. So, what can brands do to change that and take a meaningful stance?...
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Social Risk: Teaming up for Advocacy

Today’s polarized political climate has created a difficult advocacy environment for companies and associations to accomplish nearly anything. Ganging up on a problem together, while often difficult to corral, significantly increases the odds of success....
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What CEOs can Learn From University Presidents

The best university presidents are the ones who think in an agile way. And they can teach CEOs something about upping their own agility game....
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How Leaders Can Be Effective Advocates in 2019

Leaders can be more effective advocates for their company, employees, shareholders, stakeholders, or constituents by considering several key approaches to be mindful of in 2019. ...
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Disrupting the Grassroots and Advocacy Industry

APCO Partners with Crowdskout and the Grassroots Professional Network on New e-Book, “The Intersection of Innovation and Advocacy” ...
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The story of Pride today has changed. Instead of the desperate “Why don’t you do something?” the question of Pride 2018 has become: “What are you doing?.”...
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Business and Social Risk

If you're reading this in the C-suite, chances are, as accomplished as you are, you aren't ready to deal with the challenges of social risk —a new set of societal issues driving business decisions around the world....
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Advocacy Campaigns Designed for Today

Traditionally advocacy has been seen as government relations where registered lobbyists walked the halls of Capitol buildings advocating for special interests. Today, advocacy is about building a movement. People want to get involved and make change for the issues that they care about....
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What's Next for Consumer Advocacy Programs

Conversations about your brand are happening in every nook and cranny of the Internet — among friends, family, colleagues and individuals who influence the opinions of millions of followers. There’s value and risk, in those conversations, which is why executives around the globe are showing increased interest in adding consumer advocacy programs to their marketing mix. Why is this critical for your brand?...
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The Best Corporate Advocacy Starts at Home

Our research, as well as Fortune's, shows that employees are the centerpiece to any true expression of commitment to global citizenship....
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APCO Forum blog posts represent the voice of the author and not necessarily the corporate position or policy of APCO Worldwide.
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