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Employee Advocates: the Future of Stakeholder Engagement and Influence

As the proliferation of social content from corporations and brands continues, the future of effective and authentic stakeholder engagement and influence lies in employee advocates....
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How to Influence People to Engage in Your Advocacy Efforts

Influencing activists to effectively engage the target audience is difficult. Focusing on targeted and trusted outreach and highlighting the urgency of their own action can set an advocacy campaign apart....
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Who are the Real Influencers?

As we move into an era when long-ignored concerns are becoming priorities for policymakers, it is imperative to engage individuals who have the passion to bring change at the implementation level....
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5 Hurdles of Digital Advocacy in 2019

The digital advocacy landscape is different in 2019 than it was in 2009. But these five hurdles of digital advocacy are what we expect to hold true over time – however our digital landscape changes....
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Rediscovering True Brand Purpose

For many, corporate purpose has been co-opted and exploited. So, what can brands do to change that and take a meaningful stance?...
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Social Risk: Teaming up for Advocacy

Today’s polarized political climate has created a difficult advocacy environment for companies and associations to accomplish nearly anything. Ganging up on a problem together, while often difficult to corral, significantly increases the odds of success....
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What CEOs can Learn From University Presidents

The best university presidents are the ones who think in an agile way. And they can teach CEOs something about upping their own agility game....
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How Leaders Can Be Effective Advocates in 2019

Leaders can be more effective advocates for their company, employees, shareholders, stakeholders, or constituents by considering several key approaches to be mindful of in 2019. ...
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Disrupting the Grassroots and Advocacy Industry

APCO Partners with Crowdskout and the Grassroots Professional Network on New e-Book, “The Intersection of Innovation and Advocacy” ...
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The story of Pride today has changed. Instead of the desperate “Why don’t you do something?” the question of Pride 2018 has become: “What are you doing?.”...
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APCO Forum blog posts represent the voice of the author and not necessarily the corporate position or policy of APCO Worldwide.
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