Tag: Advertising

Twitter Blue had a substantial effect on several companies, with many halting advertising spend or reducing activity on the platform...

I have long posited that on this biggest of stages, the best brands choose to highlight who they are, what they stand for and celebrate the people who make them possible—their employees and customers...

When it comes to advocacy and adding to societal value, this year's Super Bowl was again one where only a handful of ads rose to the level of the brands recognizing and embracing their strengths...

This month’s Super Bowl LV will be different. There will be a limited number of fans inside the stadium and likely (hopefully) fewer large watch parties. Adding to the disruption of this annual spectacle are the numerous long-standing brands that have decided to take a pass and not advertise in the game...

Research demonstrates that it is critical for brands to use their advertising to amplify their COVID-19 efforts and solidify their role in the community. As you develop advertising messaging here are three things to focus on as you build the right message...

Much like the game itself, Super Bowl LIV advertisers played it pretty safe with their offerings. Bill Dalbec, managing director of APCO Insight, takes a closer look at the commercials, companies and brands that aligned to a higher purpose of advocating on behalf of their key stakeholders on game day...

Today, advertisers have more mediums than ever before to deliver their messages. Whatever creative messaging or clever medium is used in the future, one old-fashioned principle will continue to be critical to winning and retaining consumers—trustworthiness...

Bill Dalbec, managing director of APCO Insight, takes a closer look at the Super Bowl LIII ads and what they mean for the brands behind them...

The U.S. public is feeling empowered to use social media to document or talk about a company’s wrong doing, an APCO Insight survey conducted last year found. Here are three guidelines for how to prevent a reputation backlash. ..

To say that Super Bowl advertisers were operating in a new era this year is a bit of an understatement. ..

In a game that was close and exciting until the end, the commercials, however, did not have the same sort of drama, with a few hits among many misses...