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Super Bowl LIII Ad Review

Bill Dalbec, managing director of APCO Insight, takes a closer look at the Super Bowl LIII ads and what they mean for the brands behind them....
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When Sorry Isn't Enough

The U.S. public is feeling empowered to use social media to document or talk about a company’s wrong doing, an APCO Insight survey conducted last year found. Here are three guidelines for how to prevent a reputation backlash. ...
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Super Bowl LI Ad Roundup

To say that Super Bowl advertisers were operating in a new era this year is a bit of an understatement. ...
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Super Bowl LII Ad Review

In a game that was close and exciting until the end, the commercials, however, did not have the same sort of drama, with a few hits among many misses....
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