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The Last 2020 Digital Trends Post You Need to Read

There have been countless 2020 trends posts written as we enter the new decade. APCO's European digital team takes a closer look at which of the many-predicted trends will matter most to our industry in 2020 and beyond....
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Thought Leadership Opportunities Presented by Major Global Events in 2020

Major global events provide excellent platforms for companies to demonstrate and strengthen their thought leadership in tackling global issues, and some of the major international events that will take place in 2020 will help to develop tangible and intangible legacies for future generation....
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Designing for the Good of our Planet in 2020

As we look ahead to 2020, at least in an ideal world, every designer should be aware of the implications and effects of the tools we use, and the products, services, campaigns and brands we research, plan and enable across societies....
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2020 and Drug Pricing

In the United States, the issue of how to address prescription drug pricing will certainly be a hot button topic ahead of the 2020 election. The time is now for pharma companies to act and offer real and impactful solutions that help patients, while calling out elements of the healthcare system that create barriers to access in exchange for profit....
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Three Challenges for Financial Services in 2020

Key trends, such as millennials beginning to turn 40, the need for technology to help people and ESG's new status as a must-have, not a nice-to-have, all present market obstructions for the financial sector. Companies need to rewire their strategic thinking, offerings and communications to connect with today’s customers, borrowers, investors and workforce....
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2020 Global Tech Trends

Technology is a ubiquitous constant in our everyday lives—essential in all sectors ranging from energy and financial services, to retail and healthcare. With so much potential for economic and geopolitical influence for those that lead and control technological advancements, nations and businesses alike have deep vested interests in relevant policies and trends....
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Opinion Research Essentials to Look for in 2020

With the upcoming 2020 U.S. Presidential election set lead to an increased focus on the polling industry, here are a few keys to help you navigate the polling deluge to come in 2020 and how it can apply to your business, whether you’re conducting research or building a business plan....
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Four Other Elections to Watch in 2020

While the U.S. presidential election is set to dominate geopolitical discussion, there are four other votes, also scheduled for next year, for business leaders to keep an eye on around the world....
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The Future of Retail Lies in the Experience it Delivers

In the retail sector, we have witnessed the profound impact of new technology, but how that technology can be harnessed for the greater good is the question consumers will be asking in 2020 and beyond. Are brands ready to answer it?...
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2020 Trends and Tremors

I foresee 2020 being a year which crystallises change. Organisations that are slow to adapt to the increased focus on the value of business in society may find it hard to recover their position in the eyes of consumers and even their own workforce....
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APCO Forum blog posts represent the voice of the author and not necessarily the corporate position or policy of APCO Worldwide.
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